Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
Save 30% · 1 proof point
saas · Sep 11, 2026
grafana.com
Scores higher than 82% of 1,517 multi-step funnels we have measured. Among the 1,167 saas funnels in that group, higher than 78%.
6 conversion tactics detected
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Walk 135 links on the entry page, 107 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Full-stack observability for the agentic era | Grafana Labs | Grafana Labs
- Meta description
Avoid lock-in and ensure reliability with Grafana Cloud. The AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.
- Headline
AI for observability. Observability for AI. One platform for both.
- Section headings
See clearly. Act faster. Spend smarter.
Plug in, not lock in
Observe everything. Solve anything.
Demo time: Try Grafana Cloud
Real stories from real customers
Built on open source. Driven by community.
The open observability cloud
Privacy Preference Center
+7 more, not shown- Buttons and links
Learn more
i
Get started free
Compare plans
Grafana Cloud AI Assistant
Cost optimization
Full-stack observability
See integrations
View certifications
Open Grafana Play
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $19/mo, $55.00/user
Action path3 of 4
Offers a free trial or free tier
Free Forever
Lead-capture form
How do I get started with Grafana?, text, email
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
trusted by
Friction reduction2 of 2
Answers buyer objections
FAQ What is metrics billable series? Do you provide discounts for higher usage volumes?
Offers a free trial or free tier
also shown under Action path
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
558 of the 2,131 funnels we checked
Us-vs-them comparison
366 of the 2,138 funnels we checked
Proof above the fold
333 of the 2,138 funnels we checked
Usage / adoption proof
257 of the 1,722 funnels we checked
Scarcity / urgency copy
108 of the 2,131 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
Tap-target size (mobile)
mobile:469 of 568 interactive targets are under 44×44px on mobile.
smallest: “Learn more” at 93×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Form labels
a11y:1 of 10 form fields have no label (+1 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 5.3 MB across 291 measurable resources. 478 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:102 images are shipped at more than 2x the width shown.
“filters:quality(75)” is 2494px wide, displayed at 358px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing4
Link text
9 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
182 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffbb62
accent#ffbb62
bg#f4f4f6
surface#f9f9fa
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Poppins · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
