Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$0 +11 more
saas · Sep 13, 2026
heloaitools.com
Scores higher than 95% of 1,517 multi-step funnels we have measured. Among the 1,167 saas funnels in that group, higher than 94%.
7 conversion tactics detected
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Walk 94 links on the entry page, 86 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Best AI Tools Directory Discover Compare Find | HeloAITools
- Meta description
The best AI tools directory for 2026. Compare AI tools for writing, video, coding, image generation, marketing and productivity. Free to browse.
- Headline
AI Tools For Every Task
- Section headings
Featured tools
What people are using
Latest from the blog
Your sponsored tool goes here
🎁 Subscribe & Get 30,000+ AI Prompts FREE
Publish Your Expertise. Reach the AI Audience.
- Buttons and links
☀️
Search
🔖
Compare
Top Rated
Trending
New Tools
Recently Updated
Subscribe
✕
- Prices on the page
$0
$24
₹1,499
$4.99
$24.99
$83
$12.95
$199
+4 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $0/mo, $24/user, $83/mo
Action path3 of 4
Puts proof in the first viewport
★★★★☆ 4.7
Offers a free trial or free tier
$0/month
Lead-capture form
s, tool_category, hat_newsletter_email
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
50,000 teams
Friction reduction2 of 2
Answers buyer objections
FAQ
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Press / "as seen in"
558 of the 2,131 funnels we checked
Demo / docs entry
509 of the 1,501 funnels we checked
Us-vs-them comparison
366 of the 2,138 funnels we checked
Scarcity / urgency copy
108 of the 2,131 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:85% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Read →” at 2.91:1 (13px, #5b5ceb on #1e293b). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:4 of 7 form fields have no label (+2 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Render-blocking resources
weight:21 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:31 images are shipped at more than 2x the width shown.
“elevenlabs-160x160.webp” is 160px wide, displayed at 48px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:229 of 247 interactive targets are under 44×44px on mobile.
smallest: “Home” at 36×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Autocomplete hints
No autocomplete attributes across 7 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.2 MB across 98 measurable resources, but 49 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#182236
bg#ffffff
surface#ffffff
text#b4bbd0
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog34px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
26pxAa
28pxAa
34pxAa
58pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
