The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured
Desktop 2 steps
⤢
01
Homepage / Lander ▲ strongest
$98 +4 more
FAQ Pricing tiers Demo / docs
⤢
02
Signup ▼ thinnest
Sticky CTA
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers $75/mo, $300/mo, $998/mo
Action the path to convert. CTA, sign-up, checkout measured
11/20 partial points earned
Lead-capture form Demo / docs entry
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof above the fold
we have this →
free trial / freemium
we have this →
Trust proof, social proof, and credibility measured
0/11 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
trusted-by logo wall
we have this →
usage / adoption proof
we have this →
Friction objections answered, barriers removed measured
6/10 high points earned
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
free trial / freemium
we have this →
Value why it’s worth it. comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
us-vs-them comparison
we have this →
usage / adoption proof
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Minor
2 flags · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
93% of measurable text passes WCAG AA. 4+ runs fail. 24% of text was unmeasurable (over images/gradients). not counted either way.
worst: “$98” at 1.99:1 (27px, #bcb4cd on #ffffff). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 9px (base ~17px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTE Line length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 1 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog45px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
SIZE SCALE
9px Aa
11px Aa
12px Aa
13px Aa
14px Aa
15px Aa
16px Aa
17px Aa
18px Aa
22px Aa
45px Aa
54px Aa
WEIGHTS
FAMILIES
Barlow Condensed · Barlow
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
madleadz.com · 4/11 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of madleadz.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-24). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Signup
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 42.8% | background |
| `#191234` | 32.6% | support |
| `#f7f7f8` | 19.4% | background |
| `#0e0a1a` | 2.6% | support |
| `#140f2c` | 1.9% | support |
| `#8cc63f` | 0.7% | accent/brand |
| `#7b4aa0` | 0% | support |
| `#a6e05a` | 0% | accent/brand |
Curated roles: `primary=#191234` · `accent=#191234` · `bg=#ffffff` · `surface=#f7f7f8` · `text=#77737a`
## Type
- Display: `Barlow Condensed`
- Body: `Barlow`
- Size scale (px): 9, 11, 12, 13, 14, 15, 16, 17, 18, 22, 45, 54
- Radius (px): 7, 8, 10, 12, 50, 999
## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: // questions before you commit THE FINE PRINT, UP FRONT. What counts as a "delivered" lead)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $75/mo, $300/mo, $998/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: name, email, password, password_confirmation)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
