saas · Sep 11, 2026

mealapp.be

Scores higher than 6% of 1,517 multi-step funnels we have measured. Among the 1,166 saas funnels in that group, higher than 3%.

1 conversion tactic detected

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Walk 29 links on the entry page, 24 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

€60,000 +2 more  ·  subscription

Sticky CTAFree trial
Solutions Operations
02

Solutions Operations

2 tactics

€32 +1 more

Trust badgesFree trial
Compare Plans
03

Compare Plans

2 tactics

€32 +1 more  ·  subscription

Trust badgesFree trial

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
MealApp - Restaurant Ordering & Reservation Management Software in Belgium
Meta description
MealApp helps Belgium restaurants manage online orders, reservations, and customer relationships from one platform. Increase direct orders, reduce commission costs, and drive profitable growth.
Headline
MANAGE YOUR RESERVATIONS
Section headings
Join the MealApp User Marketplace.Your website, powered by 3D.Everything they have, but better and cheaper.Save up to €60,000 per year.Don’t let fragmented tools drain your growth.Instant User ReachOrders + ReservationsSocial Dining Features+5 more, not shown
Buttons and links
LoginTry DemoOrder FoodGet StartedTry the Democheck our platformSTART YOUR 31-DAY FREE TRIAL NOWTry The DemoTRY THE DEMOGET STARTED+1 more, not shown
Prices on the page
€60,000€84,000€24,000

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of mealapp.be
Nav0% down the page
Hero section of mealapp.be
Hero2% down the page
Footer section of mealapp.be
Footer94% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Offers a free trial or free tier Free Trial

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,418 of the 2,138 funnels we checked
Trusted-by logo wall 1,291 of the 1,722 funnels we checked
Pricing tiers 749 of the 1,491 SaaS funnels we checked
Press / "as seen in" 558 of the 2,131 funnels we checked
Demo / docs entry 508 of the 1,500 funnels we checked
Lead-capture form 383 of the 1,500 funnels we checked
Us-vs-them comparison 366 of the 2,138 funnels we checked
Proof above the fold 333 of the 2,138 funnels we checked
Usage / adoption proof 257 of the 1,722 funnels we checked
Scarcity / urgency copy 108 of the 2,131 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

52 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

15 images are shipped at more than 2x the width shown.

“Logo-Light-1536x180.png” is 1439px wide, displayed at 244px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

76 of 120 interactive targets are under 44×44px on mobile.

smallest: “Open navigation” at 22×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 3.6 MB across 124 measurable resources, but 182 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#e22400
accent#e22400
bg#ffffff
surface#ffffff
text#aab7c7
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog28px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
28pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
The Bold Font · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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Give your AI real references · Measured facts, not taste

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