their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 28, 2026

prolaunch.net

saas · desktop · Roentgen 1.8

Biggest quick win

Smallest body text is 12px (base ~20px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

7 of 11 conversion signals detected

75 /100 coverage

Strong ★★★★☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.8; detection improves, so rescan anytime.

Score breakdown

Offer clarity 8/8
Action path 12/20
Trust & proof 11/11
Friction reduction 10/10
Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

7 tactics

CountdownTrust badgesPressFree trialLogo wallUsage proofPricing tiers

Pricing

6 tactics

$0 +4 more

FAQTrust badgesPressFree trialLogo wallPricing tiers

Sign Up

▼ thinnest

2 tactics

PressLogo wall

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $2/mo, $5/mo, $99/mofree, $59.99/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured

12/20highpoints earned

Free trial / freemiumfree trialFree Launch ($0
Lead-capture form

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

11/11highpoints earned

Trusted-by logo walllogos: Listed on Backlink Dirs, yo.directory, Launched on StartupBase, Listed on Turbo0, L
Usage / adoption proof100+ businesses

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumfree trialFree Launch ($0

Value

why it’s worth it. comparison and reinforcementmeasured

3/10partialpoints earned

Usage / adoption proof100+ businesses

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

1 flag · 1 unknown · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

UNKNOWNText contrast (WCAG AA)

No sampleable body text found to measure.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~20px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

1 paragraph runs past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 309 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

bg#ffffff

surface#ffffff

text#111111

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog24px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

prolaunch.net · 7/11 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of prolaunch.net

> Machine-extracted from a live on-demand funnel teardown (2026-07-28). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Sign Up

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| _(none)_ | | |

Curated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 13, 14, 16, 18, 20, 24, 48
- Radius (px): 2, 4, 6, 10, 16, 33554400

## Patterns detected (fact-based). 7/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently Asked Questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; pricing: Free Launch ($0)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by; pricing: logos: Pro Launch Domain Rating, Google, Gemini, Perplexity, Claude; signup: logos: Listed on Backlink Dirs, yo.directory, Launched on StartupBase, Listed on Turbo0, L)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 100+ businesses)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $2/mo, $5/mo, $99/mo; pricing: free, $59.99/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: name, username, email, password)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on; signup: featured on)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.