their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 28, 2026

runassay.app

saas · desktop · Roentgen 1.8

Biggest quick win

78% of measurable text passes WCAG AA. 4+ runs fail. 29% of text was unmeasurable (over images/gradients). not counted either way. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

3 of 11 conversion signals detected

35 /100 coverage

Sparse ★☆☆☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.8; detection improves, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 12/20
Trust & proof 0/11
Friction reduction 10/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

2 tactics

Trust badgesFree trial

Pricing

2 tactics

$0 +3 more

SubscriptionFAQ

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

12/20highpoints earned

Free trial / freemiumStart free
Lead-capture form

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

0/11nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

trusted-by logo wall
usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumStart free

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

78% of measurable text passes WCAG AA. 4+ runs fail. 29% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Sign in” at 2.11:1 (13px, #c4983a on #ece5cc). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 8px (base ~12px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

3 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 3 content images carry alt text.

NEEDS WORKNamed controls

5 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#ece5cc

accent#ece5cc

bg#f5f0e4

surface#ece5cc

text#1c1508

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox160px

Jumps over the lazy dog56px

A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

runassay.app · 3/11 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of runassay.app

> Machine-extracted from a live on-demand funnel teardown (2026-07-28). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f5f0e4` | 73.4% | background |
| `#ece5cc` | 25.4% | background |
| `#0c0906` | 0.6% | support |
| `#c4983a` | 0.5% | accent/brand |
| `#faedc8` | 0.1% | background |
| `#f1f3f5` | 0.1% | background |

Curated roles: `primary=#ece5cc` · `accent=#ece5cc` · `bg=#f5f0e4` · `surface=#ece5cc` · `text=#1c1508`

## Type
- Display: `Cormorant Garamond`
- Body: `DM Mono`
- Size scale (px): 8, 9, 10, 11, 12, 14, 18, 22, 28, 48, 56, 160
- Radius (px): 1, 2, 3, 4

## Patterns detected (fact-based). 3/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: What happens when I hit my contact limit? Can I cancel anytime? Is my data safe?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: emailAddress, password, legalAccepted)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.