their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 29, 2026

shopeasy.ai

saas · desktop · Roentgen 1.8

Biggest quick win

Smallest body text is 12px (base ~14px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

5 of 11 conversion signals detected

60 /100 coverage

Partial ★★★☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.8; detection improves, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 11/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

5 tactics

FAQFree trialNo cardLogo wallDemo / docs

Compare

▼ thinnest

3 tactics

Free trialNo cardLogo wall

Pricing

▲ strongest

6 tactics

$15.64 +6 more · subscription · 1 proof point

ComparisonFAQTrust badgesFree trialNo cardLogo wall

Start

5 tactics

FAQFree trialNo cardLogo wallDemo / docs

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

11/20partialpoints earned

Free trial / freemiumfree trialStart Free$0/mo
Demo / docs entry

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
lead-capture form

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo walllogos: sliderImg, Product-Page, pinkShape, starShape, chooseus1logos: Comparison Banner, Compare Detail 1, Compare Detail 2, Shopeasy vs. WordPress, Shoplogo wall (4 distinct marks)logos: itsFree, start1, start2, start3, start4

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handlingWhat is your money-back guarantee policy? We offer a 28-day money-back guarantee on all ou
Free trial / freemiumfree trialStart Free$0/mo

Value

why it’s worth it. comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison grid: 31 rows

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

1 flag · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

99% of measurable text passes WCAG AA. 37% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

1 paragraph runs past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 54 content images carry alt text.

NOTEForm labels

1 form field relies on placeholder text as the only label.

Back placeholders with a real <label>. placeholder text vanishes on input.

NOTELink text

6 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#6460ef

accent#6460ef

bg#ffffff

surface#c4f7fa

text#2f2926

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox55px

Jumps over the lazy dog48px

A subheading in their voice46px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

shopeasy.ai · 5/11 tactics · 1 proof templates · evidence-backed

# Agent Brief. build in the style of shopeasy.ai

> Machine-extracted from a live on-demand funnel teardown (2026-07-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Compare → Pricing → Start

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 43.6% | background |
| `#363b43` | 24.1% | support |
| `#c4f7fa` | 7% | background |
| `#dfbdff` | 6.7% | support |
| `#adffa9` | 6.7% | background |
| `#ffe88c` | 5.1% | accent/brand |
| `#6460ef` | 3.2% | accent/brand |
| `#f2f4f4` | 1.3% | background |

Curated roles: `primary=#6460ef` · `accent=#6460ef` · `bg=#ffffff` · `surface=#c4f7fa` · `text=#2f2926`

## Type
- Display: `PolySans Median`
- Body: `Inter`
- Size scale (px): 12, 14, 15, 16, 18, 20, 24, 30, 34, 46, 48, 55
- Radius (px): 10, 12, 16, 30, 50, 9999

## Patterns detected (fact-based). 5/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 31 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How can I start creating my AI-based online store on Shopeasy.ai? Simply sign up for a fre; pricing: What is your money-back guarantee policy? We offer a 28-day money-back guarantee on all ou; signup: What makes Shopeasy.ai different from other e-commerce platforms? Shopeasy.ai stands out b)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; p2: Start Free; pricing: $0/mo)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: sliderImg, Product-Page, pinkShape, starShape, chooseus1; p2: logos: Comparison Banner, Compare Detail 1, Compare Detail 2, Shopeasy vs. WordPress, Shop; pricing: logo wall (4 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation; signup: documentation)_

## Proof language (harvested strings → templates)
- `money-back guarantee`. e.g. "money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.