their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 29, 2026

shoturo.com

saas · desktop · Roentgen 1.8

Biggest quick win

94% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

5 of 11 conversion signals detected

50 /100 coverage

Thin ★★☆☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.8; detection improves, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 6/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

5 tactics

$29.99. +4 more · subscription

Sticky CTAFAQPressFree trialLogo wall

Pricing

▲ strongest

7 tactics

$29.99. +4 more · subscription

Sticky CTAComparisonFAQTrust badgesPressFree trialLogo wall

Use Cases

4 tactics

$200 · subscription

Sticky CTAFAQPressLogo wall

Compare

▼ thinnest

3 tactics

Sticky CTAPressLogo wall

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

6/20partialpoints earned

Free trial / freemiumfree tierFree tier

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
lead-capture form
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo walltrusted by

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumfree tierFree tier

Value

why it’s worth it. comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison table: Tool · Pricing model · Typical cost for 10 listing edits · Free tier

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Before” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~17px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

40 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 77 content images carry alt text.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #3 — Intent-Match Funnel

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison table: Tool · Pricing model · Typical cost for 10 listing edits · Free tiercomparison copy Shoturo vs PhotoRoom vs Spyne for car listing photos

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#f6f5f2

accent#f6f5f2

bg#ffffff

surface#f6f5f2

text#737373

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox52px

Jumps over the lazy dog34px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

shoturo.com · 5/11 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of shoturo.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Use Cases → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 52.5% | background |
| `#f6f5f2` | 46.9% | background |
| `#0a0a0a` | 0.5% | support |
| `#000000` | 0.1% | support |
| `#593dfa` | 0% | accent/brand |

Curated roles: `primary=#f6f5f2` · `accent=#f6f5f2` · `bg=#ffffff` · `surface=#f6f5f2` · `text=#737373`

## Type
- Display: `GeistSans`
- Body: `GeistSans`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 24, 34, 52
- Radius (px): 8, 11, 12, 14, 33554400

## Patterns detected (fact-based). 5/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison table: Tool · Pricing model · Typical cost for 10 listing edits · Free tier)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How does Shoturo work?; pricing: How do packages work?; p3: What are the most affordable AI photo editing tools for private sellers?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free tier; pricing: Free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; pricing: logos: Shoturo on PeerPush, OpenHunts Club Member, Find us on Firsto; p3: trusted by)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on; p3: featured on)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.