saas · Sep 22, 2026

sim.ai

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-22. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 84 links on the entry page, 73 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    trusted by
    Puts a number on adoption
    100,000+ builders

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 3 more

    See what we looked for

  3. Flagged

    4 of 11 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Render-blocking resources
    18 stylesheets/scripts in <head> block first paint.
    Oversized images
    60 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Demo

    Step 1
    Homepage / Lander
    Step 2
    Platform
    Step 3
    Pricing

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Build and govern every AI agent in one place

    Promise
    Sim is the open-source AI workspace where companies build, distribute, and govern AI agents. Hundreds of inte…
    Prices shown
    $20,000,000 · $0 · $17.27

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 6 → 5 across 6 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 6 tactics 2026-07-30
  2. 6 tactics 2026-08-02
  3. 6 tactics 2026-08-03
  4. 6 tactics 2026-08-05
  5. 6 tactics 2026-08-15
  6. 5 tactics 2026-09-22

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$20,000,000 +2 more

Logo wallUsage proofDemo / docs
Platform
02

Platform

4 tactics

$1,240 +1 more

ReviewsLogo wallUsage proofDemo / docs
Pricing
03

Pricing

▲ strongest
5 tactics

$0 +2 more

Trust badgesFree trialLogo wallUsage proofDemo / docs
Demo
04

Demo

▼ thinnest
3 tactics
Logo wallUsage proofDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
The AI Workspace | Build, Distribute & Govern AI Agents | Sim
Meta description
Sim is the open-source AI workspace where companies build, distribute, and govern AI agents. Hundreds of integrations, every major LLM, permission groups, spend limits, and self-hosting.
Headline
Build and govern every AI agent in one place
Section headings
One Platform for every AI AgentDescribe the agent.Everything AI agents need to do real workCentral governance for enterprise AIEvery agent your company runs. All in one place.Build agentsGovern at scaleCLI+5 more, not shown
Buttons and links
PlatformCustomersResourcesEnrich new leadsPost deal alerts to #salesBuild a weekly pipeline reportLead enrichmentQualified leadsonBrand assets 12 files+2 more, not shown
Prices on the page
$20,000,000$0$17.27

Sections

1 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of sim.ai
Nav0% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof2 of 4

Shows customer logos or a trusted-by claim trusted by
Puts a number on adoption 100,000+ builders

offer1 of 2

Offers a free trial or free tier Start free

checkout2 of 2

Offers a demo or docs entry point Request a demo
Lead-capture form text, text, email, tel

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked
Pricing tiers 905 of the 1,750 SaaS funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 10 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

18 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

60 images are shipped at more than 2x the width shown.

“rivian-vw.svg” is 23047px wide, displayed at 236px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

309 of 322 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 30×30px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

27 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.9 MB across 127 measurable resources, but 205 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#fefefe
bg#fefefe
surface#fbfbfb
text#1a1a1a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog20px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
season
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.