ecommerce · Aug 12, 2026

thegoldcalculator.com

5/100 Sparse

Scores above 21% of 525 entry-page captures we have measured.

1/15 tactics
1 step
10 checks
3 flagged

Walk 65 links seen, 52 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.23.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

FAQLogo wall

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: #1 Scrap Gold Calculator | Free Live Gold Price Calculator
Meta description: Discover the true value of your gold instantly with our free scrap gold calculator. Get accurate gold prices per gram, karat, oz, using live market rates.
Headline: The Most Accurate Live Gold Price Calculator
Section headings: Find the True Value of Your Gold, InstantlyYou Have the Number. What’s Next?From the TheGoldCalculator.com Knowledge CenterValuable Gold Calculator FAQPagesGold ArticlesGold CalculatorsPlanning to Sell Your Gold?+7 more, not shown
Buttons and links: Calculate Gold ValueRead Our Guide To Selling GoldExplore The Education CenterLoad MoreLearn More About Our MissionWhat does “karat” (K) mean for gold?What is gold “Fineness” and how does it relate to karats?How can I tell what karat my gold is?Is higher karat gold always better?What if my gold jewelry has no hallmark stamp?+2 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of thegoldcalculator.com — **Nav**0% down the page

CTA section of thegoldcalculator.com — **CTA**78% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 3

Answers buyer objections What does “karat” (K) mean for gold? What is the difference between 10K, 14K, 18K, 22k and

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see14 of 15 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Anchor / strikethrough pricing 94 of 177 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

On-page review wall 89 of 177 measured funnels run this

Free shipping 71 of 177 measured funnels run this

Express wallets 31 of 177 measured funnels run this

Money-back guarantee 31 of 177 measured funnels run this

Proof at every step 27 of 177 measured funnels run this

Countdown / urgency timer 15 of 177 measured funnels run this

Per-unit price anchor 9 of 177 measured funnels run this

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.