Body text size
type:Smallest body text is 12px (base ~17px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
ecommerce · Aug 12, 2026
thegoldcalculator.com
We found more conversion tactics here than on 21% of the 640 entry-page captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.23.1
Walk 65 links seen, 52 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.23.1 on 2026-08-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 4 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Answers buyer objections
What does “karat” (K) mean for gold? What is the difference between 10K, 14K, 18K, 22k and
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 11 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 89% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 12px (base ~17px). below the ~16px readable floor.
- Render-blocking resources
- 14 stylesheets/scripts in <head> block first paint.
+ 1 more
-
In their words
The headline:
The Most Accurate Live Gold Price Calculator
- Promise
Discover the true value of your gold instantly with our free scrap gold calculator. Get accurate gold prices…
What we recorded
Progress
5 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
1 → 0 across 5 scans since 2026-08-12. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 1 tactic 2026-08-12
- 0 tactics 2026-09-12
- 0 tactics 2026-09-16
- 0 tactics 2026-09-20
- 0 tactics 2026-09-26
The funnel, frame by frame
1 step walkedIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
#1 Scrap Gold Calculator | Free Live Gold Price Calculator
- Meta description
Discover the true value of your gold instantly with our free scrap gold calculator. Get accurate gold prices per gram, karat, oz, using live market rates.
- Headline
The Most Accurate Live Gold Price Calculator
- Section headings
Find the True Value of Your Gold, Instantly
You Have the Number. What’s Next?
From the TheGoldCalculator.com Knowledge Center
Valuable Gold Calculator FAQ
Pages
Gold Articles
Gold Calculators
Planning to Sell Your Gold?
+7 more, not shown- Buttons and links
Calculate Gold Value
Read Our Guide To Selling Gold
Explore The Education Center
Load More
Learn More About Our Mission
What does “karat” (K) mean for gold?
What is gold “Fineness” and how does it relate to karats?
How can I tell what karat my gold is?
Is higher karat gold always better?
What if my gold jewelry has no hallmark stamp?
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
What does “karat” (K) mean for gold? What is the difference between 10K, 14K, 18K, 22k and
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Home” at 2.39:1 (17px, #e8960f on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:14 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:27 of 57 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 50×33px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Page weight
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1f2937
accent#1f2937
bg#ffffff
surface#f9fafb
text#1f2937
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog50px
A subheading in their voice38px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
25pxAa
30pxAa
38pxAa
50pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
