their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 18, 2026

legionathletics.com

ecommerce · desktop · Roentgen 1.4

Biggest quick win

65% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

7 of 13 conversion signals detected

65 /100 coverage

Partial ★★★☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 6/13
Trust & proof 17/17
Friction reduction 15/15
Value reinforcement 0/15
Risk reversal & urgency 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

8 tactics

$20 +15 more · save 30% · subscription · 3 proof points

ReviewsSubscriptionTrust badgesPressFree shippingLogo wallUsage proofExpress pay

Products

▼ thinnest

6 tactics

$20 +24 more · save 30% · subscription · 4 proof points

ReviewsSubscriptionTrust badgesFree shippingLogo wallExpress pay

Shop

7 tactics

$20 +24 more · save 30% · subscription · 3 proof points

ReviewsSubscriptionFAQTrust badgesFree shippingLogo wallExpress pay

Subscribe And Save

▲ strongest

9 tactics

$20 +9 more · save 30% · subscription · 3 proof points

ReviewsSubscriptionFAQTrust badgesPressFree shippingLogo wallUsage proofExpress pay

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing$64.99 / $49.99 / $44.99 / $29.99 / save 30%$39.99 / $29.99 / $49.99 / $59.99 / $64.99 / $44.99 / save 30%$64.99 / $49.99 / $29.99 / $44.99 / $39.99 / $59.99 / save 30%$64.99 / $49.99 / $44.99 / save 30%
Free shippingFree Shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

6/13partialpoints earned

Express wallets

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold

Trust

proof, social proof, and credibilitymeasured

17/17highpoints earned

Proof at every step55,000 5-star reviews181 Reviews11,782 Reviews11782 Reviews
On-page review wallreview widget
Money-back guaranteeMoney-Back Guarantee

Friction

objections answered, barriers removedmeasured

15/15highpoints earned

FAQ / objection handling
Express wallets
Free shippingFree Shipping

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

7/10highpoints earned

Money-back guaranteeMoney-Back Guarantee

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 9 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

65% of measurable text passes WCAG AA. 4+ runs fail.

worst: “10” at 2.01:1 (14px, #27a2ff on #dddddd). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~15px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NEEDS WORKLine height

Body line-height is 1×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

13 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 111 content images carry alt text.

NOTELink text

49 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has 2 <h1> elements (expected 1).

Use exactly one <h1> as the page’s title.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#27a2ff

accent#27a2ff

bg#ffffff

surface#f8f8f8

text#333333

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog34px

A subheading in their voice29px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

legionathletics.com · 7/13 tactics · 4 proof templates · evidence-backed

# Agent Brief. build in the style of legionathletics.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Products → Shop → Subscribe And Save

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 51.1% | background |
| `#f8f8f8` | 32.8% | background |
| `#f6f7f7` | 4.5% | background |
| `#444444` | 4.2% | support |
| `#f8f8f9` | 3.7% | background |
| `#27a2ff` | 2.7% | accent/brand |
| `#646464` | 0.4% | support |
| `#28c891` | 0.3% | accent/brand |

Curated roles: `primary=#27a2ff` · `accent=#27a2ff` · `bg=#ffffff` · `surface=#f8f8f8` · `text=#333333`

## Type
- Display: `proxima-nova`
- Body: `Wonder Unit Sans`
- Size scale (px): 11, 12, 13, 14, 15, 16, 18, 19, 24, 29, 34, 36
- Radius (px): 5, 8, 15, 100, 9999

## Patterns detected (fact-based). 7/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 55,000 5-star reviews; p2: 181 Reviews; p3: 11,782 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $64.99 / $49.99 / $44.99 / $29.99 / save 30%; p2: $39.99 / $29.99 / $49.99 / $59.99 / $64.99 / $44.99 / save 30%; p3: $64.99 / $49.99 / $29.99 / $44.99 / $39.99 / $59.99 / save 30%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: express wallet button; p2: express wallet button; p3: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: Money-Back Guarantee; p2: Money-Back Guarantee; p3: Money-Back Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: What workout supplements should I take?; p4: Frequently Asked Questions Do I get notified before each shipment goes out? How do I chang)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "55,000 5-star reviews", "181 Reviews"
- `Money-Back Guarantee`. e.g. "Money-Back Guarantee"
- `save {N}%`. e.g. "save 30%"
- `limited time`. e.g. "limited time"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.