their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 29, 2026

wherewastaken.com

saas · desktop · Roentgen 1.8

Biggest quick win

82% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

4 of 11 conversion signals detected

50 /100 coverage

Thin ★★☆☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.8; detection improves, so rescan anytime.

Score breakdown

Offer clarity 8/8
Action path 6/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▼ thinnest

5 tactics

FAQTrust badgesFree trialNo cardLogo wall

Pricing

▲ strongest

7 tactics

$0 +2 more · Save 71% · 2 proof points

SubscriptionFAQTrust badgesFree trialNo cardLogo wallPricing tiers

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $5.83/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured

6/20partialpoints earned

Free trial / freemiumFree tier

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
lead-capture form
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo wall

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumFree tier

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

82% of measurable text passes WCAG AA. 4+ runs fail.

worst: “View Location Analysis” at 2.04:1 (14px, #6d54cf on #3b3b3b). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 9px (base ~16px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

8 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NOTEImage alt text

2 of 79 content images (3%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKNamed controls

2 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#2d2d2d

accent#2d2d2d

bg#ffffff

surface#ffffff

text#a3a3a3

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog30px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

wherewastaken.com · 4/11 tactics · 2 proof templates · evidence-backed

# Agent Brief. build in the style of wherewastaken.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#2d2d2d` | 90.6% | support |
| `#3b3b3b` | 6.2% | support |
| `#232323` | 3.1% | support |
| `#6d54cf` | 0.1% | accent/brand |
| `#ff6250` | 0% | accent/brand |
| `#ffffff` | 0% | background |

Curated roles: `primary=#2d2d2d` · `accent=#2d2d2d` · `bg=#ffffff` · `surface=#ffffff` · `text=#a3a3a3`

## Type
- Display: `Open Sans`
- Body: `Open Sans`
- Size scale (px): 9, 11, 12, 14, 16, 20, 30, 60
- Radius (px): 5, 8, 10, 12, 16, 33554400

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: AI Image Location Finder FAQ; pricing: Frequently Asked Questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free tier; pricing: Free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: WhereWasTaken, Paris, France, Chicago, United States, Malargüe, Argentina, Verified; pricing: logos: WhereWasTaken, Verified on DANG!, Find us on Firsto, Submit AI Tools, Listed on Tur)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $5.83/mo)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "14-day money-back guarantee"
- `Save {N}%`. e.g. "Save 71%"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.