saas · Sep 11, 2026

whittleos.com

Scores higher than 25% of 1,517 multi-step funnels we have measured. Among the 1,166 saas funnels in that group, higher than 15%.

3 conversion tactics detected

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Walk 71 links on the entry page, 34 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
0 tactics

no named tactics detected on this step

Pricing
02

Pricing

▲ strongest
2 tactics

$19 +3 more  ·  subscription

Free trialLogo wall
Sign Up
03

Sign Up

1 tactic
Free trial

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
WhittleOS — decide which idea is worth building
Meta description
Kill weak startup ideas before they waste your months. A startup decision engine for solo founders.
Headline
Before you waste 3 months building — know what to kill, validate, and build.
Section headings
I have an ideaI don't have one yetEither way, this is what comes backYou can ask a chatbot for criticism. You can't ask it for a decision.What actually runs when you press Run.Longer readsStop building the wrong thing.If you bring an idea+4 more, not shown
Buttons and links
Cookie preferences

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of whittleos.com
Nav0% down the page
Hero section of whittleos.com
Hero1% down the page
Footer section of whittleos.com
Footer89% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Offers a free trial or free tier free credits
Lead-capture form firstName, lastName, emailAddress, password

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,418 of the 2,138 funnels we checked
Pricing tiers 749 of the 1,491 SaaS funnels we checked
Press / "as seen in" 558 of the 2,131 funnels we checked
Demo / docs entry 508 of the 1,500 funnels we checked
Us-vs-them comparison 366 of the 2,138 funnels we checked
Proof above the fold 333 of the 2,138 funnels we checked
Usage / adoption proof 257 of the 1,722 funnels we checked
Scarcity / urgency copy 108 of the 2,131 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“eyJ0eXBlIjoicHJveHkiLCJzcmMiOiJodHRwczov” is 200px wide, displayed at 48px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“emailAddress”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

143 of 152 interactive targets are under 44×44px on mobile.

smallest: “Skip to content” at 32×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

19 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.8 MB across 142 measurable resources, but 95 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#a1a1aa
bg#161619
surface#161619
text#a1a1aa
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
22pxAa
24pxAa
30pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls