their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 24, 2026

wpconverters.com

saas · desktop · Roentgen 1.7

Biggest quick win

88% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

4 of 11 conversion signals detected

50 /100 coverage

Thin ★★☆☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.7; detection improves, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 11/20
Trust & proof 5/11
Friction reduction 10/10
Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

5 tactics

€0 +2 more

Sticky CTAFAQFree trialUsage proofDemo / docs

Features

▼ thinnest

3 tactics

€0 +2 more · subscription

Sticky CTAFree trialDemo / docs

Pricing

4 tactics

€0 +2 more

Sticky CTAFAQFree trialDemo / docs

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

11/20partialpoints earned

Free trial / freemiumstart freeTry freefree plan
Demo / docs entry

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
lead-capture form

Trust

proof, social proof, and credibilitymeasured

5/11partialpoints earned

Usage / adoption proof300+sites

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

trusted-by logo wall

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handlingFAQ Questions, answered. Does it work with Oxygen 6, or just Classic? How is this differenPRICING FAQ Questions about plans. Is there really a free plan? What counts as a conversio
Free trial / freemiumstart freeTry freefree plan

Value

why it’s worth it. comparison and reinforcementmeasured

3/10partialpoints earned

Usage / adoption proof300+sites

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

88% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Aa” at 1.11:1 (22px, #ffffff on #f3f2fb). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~21px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

12 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 11 content images carry alt text.

NEEDS WORKNamed controls

5 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

1 link uses generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#090920

accent#090920

bg#f3f5fc

surface#ffffff

text#33374d

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox40px

Jumps over the lazy dog34px

A subheading in their voice26px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

wpconverters.com · 4/11 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of wpconverters.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-24). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Features → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f3f5fc` | 47.8% | background |
| `#ffffff` | 32.5% | background |
| `#090920` | 12.6% | support |
| `#0f1117` | 3.3% | support |
| `#fff7f6` | 1.5% | background |
| `#f4fcf8` | 1.5% | background |
| `#171a22` | 0.6% | support |
| `#efeafe` | 0.1% | background |

Curated roles: `primary=#090920` · `accent=#090920` · `bg=#f3f5fc` · `surface=#ffffff` · `text=#33374d`

## Type
- Display: `AtAero`
- Body: `AtAero-Retina`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 19, 26, 34, 40
- Radius (px): 6, 8, 12, 14, 22, 999

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Questions, answered. Does it work with Oxygen 6, or just Classic? How is this differen; pricing: PRICING FAQ Questions about plans. Is there really a free plan? What counts as a conversio)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: start free; p2: Try free; pricing: free plan)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 300+sites)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link; p2: docs link; pricing: docs link)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.