UXXRAY · facts, not opinions Browse x-rays →
Above-the-fold capture of writetested.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 30, 2026

writetested.com

affiliate · desktop · Roentgen 1.10

Biggest quick win

66% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

5 of 10 conversion signals detected

60 /100 coverage

Partial ★★★☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 10 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.10; detection improves, so rescan anytime.

Score breakdown

  • Offer clarity 7/7
  • Action path 7/13
  • Trust & proof 11/16
  • Friction reduction 0/6
  • Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$29 +13 more  ·  subscription · 90 days  ·  1 proof point

ReviewsComparisonTrust badgesFree trialLogo wallPricing tiers
Reviews
02

Reviews

▼ thinnest
3 tactics

$29 +24 more

ReviewsLogo wallPricing tiers

Offer

how clearly they present the deal and its valuemeasured
7/7highpoints earned
  • Ranked "best of" list

Action

the path to convert. CTA, sign-up, checkoutmeasured
7/13partialpoints earned
  • Proof above the fold500+ hours tested 94 tools reviewed 8 categoriesAI Writing Tool Reviews 2026

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

  • outbound offer CTAs

Trust

proof, social proof, and credibilitymeasured
11/16highpoints earned
  • Trusted-by logo wall
  • Affiliate disclosure

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

  • usage / adoption proof

Friction

objections answered, barriers removedmeasured
0/6nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

  • FAQ / objection handling

Value

why it’s worth it. comparison and reinforcementmeasured
7/10highpoints earned
  • Us-vs-them comparison

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

  • usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

66% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Good” at 2.85:1 (10px, #e67e22 on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 8px (base ~17px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

11 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 147 content images carry alt text.

NOTEForm labels

3 form fields rely on placeholder text as the only label.

Back placeholders with a real <label>. placeholder text vanishes on input.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived
MATCH Playbook #2 — Bridge Funnel

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list home: ranked listAffiliate disclosure home: disclosure present

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#0d0a08
accent#0d0a08
bg#ffffff
surface#fafaf8
text#cccccc
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog21px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
writetested.com · 5/10 tactics · 1 proof templates · evidence-backed 
# Agent Brief. build in the style of writetested.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-30). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 40.7% | background |
| `#fafaf8` | 30.8% | background |
| `#111111` | 17% | support |
| `#0d0a08` | 7.1% | support |
| `#111214` | 1.3% | support |
| `#1a1a1a` | 1.3% | support |
| `#c0392b` | 0.5% | accent/brand |
| `#f3f2ee` | 0.2% | background |

Curated roles: `primary=#0d0a08` · `accent=#0d0a08` · `bg=#ffffff` · `surface=#fafaf8` · `text=#cccccc`

## Type
- Display: `Playfair Display`
- Body: `Inter`
- Size scale (px): 6, 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 32
- Radius (px): 3, 4, 5, 8, 10, 100

## Patterns detected (fact-based). 5/10
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: TOOL · OVERALL · QUALITY · VALUE · EASE · SEO · PRICE)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 500+
hours tested
94
tools reviewed
8
categories; p2: AI Writing Tool Reviews 2026)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: koala-writer, hyperwrite, captions-ai, krea-ai, longshot-ai; p2: logos: mangools, krea-ai, elevenlabs, make, screaming-frog)_
- **Affiliate disclosure**. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal. _(home: disclosure present; p2: disclosure present)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(home: ranked list)_

## Proof language (harvested strings → templates)
- `{X} / 5`. e.g. "4.9 / 5"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.