The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured
Desktop 2 steps
⤢
01
Homepage / Lander ▼ thinnest
FAQ Trust badges Press Free trial Logo wall Demo / docs
⤢
02
Pricing ▲ strongest
$0 +7 more · Save 33% · 1 proof point
Comparison FAQ Trust badges Press Free trial Logo wall Pricing tiers Demo / docs
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $3/mo, $63mo, $4/mo
Action the path to convert. CTA, sign-up, checkout measured
11/20 partial points earned
Free trial / freemium Free trial free forever Demo / docs entry
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof above the fold
we have this →
lead-capture form
we have this →
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall logo wall (11 distinct marks) logo wall (8 distinct marks)
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
usage / adoption proof
we have this →
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium Free trial free forever
Value why it’s worth it. comparison and reinforcement measured
7/10 high points earned
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
usage / adoption proof
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOOD Text contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 10px (base ~14px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTE Line length
10 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 19 content images carry alt text.
NOTE Link text
2 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
Layout integrity Horizontal overflow at the capture width.
NEEDS WORK Horizontal overflow
The page scrolls ~446px horizontally at 1440px wide. content spills past the viewport.
Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
xeramail.com · 7/11 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of xeramail.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-26). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f9fa` | 50.4% | background |
| `#ffffff` | 38.1% | background |
| `#e8f0fe` | 10.4% | background |
| `#0b57d0` | 1.1% | accent/brand |
Curated roles: `primary=#0b57d0` · `accent=#0b57d0` · `bg=#f8f9fa` · `surface=#ffffff` · `text=#3c4043`
## Type
- Display: `Geist`
- Body: `Geist`
- Size scale (px): 12, 14, 16, 18, 24, 30, 36
- Radius (px): 4, 8, 10, 14, 20, 33554400
## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: Compare plans)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions; pricing: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free trial; pricing: free forever)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (11 distinct marks); pricing: logo wall (8 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $3/mo, $63mo, $4/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link; pricing: docs link)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on)_
## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 33%"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
