Incentives
Stacked free gifts
Incentives
Two or more $0 / FREE line items on the cart or checkout step.
Found on 2 of the 30 funnels where it applies (7%).
2 verbatim examples
Each example links to the full teardown.
FREE Mushroom Magnet
FREE Mystery Tote 07/08/2026 Nicole
Method: Evidence Coverage Score: deterministic points across 6 universal conversion categories (Offer, Action, Trust, Friction, Value, Risk/Urgency), normalized to /100 for this funnel TYPE. The type. e-commerce, SaaS, lead-gen, affiliate, or content. is classified from measured signals, and only the tactics that apply to that type count toward the denominator, so a SaaS/lead-gen/affiliate funnel is never penalized for missing e-commerce (Shopify) tactics and vice-versa. Each category is capped so no area dominates; every point traces to an on-page evidence string. It measures conversion coverage for the funnel type, not quality. no opinions, no predictions.