ecommerce · Jul 11, 2026

ryzesuperfoods.com

90/100 Excellent

Scores above 81% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 98%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 95 · mobile 85.

Measured by Roentgen 1.7, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$40  ·  40% OFF  ·  subscription  ·  4 proof points

Sticky CTAReviewsCountdownFree giftFAQTrust badgesLogo wall
Product page (Mushroom Coffee)
02

Product page (Mushroom Coffee)

7 tactics

$30.50 +12 more  ·  40% OFF  ·  subscription  ·  5 proof points

ReviewsCountdownFree giftTrust badgesPer-unit priceFree shippingLogo wall
Cart
03

Cart

▼ thinnest
3 tactics

$27.00 +3 more  ·  40% OFF  ·  subscription  ·  2 proof points

CountdownFree giftTrust badges
Checkout
04

Checkout

4 tactics

$18.00 +6 more  ·  subscription · 30 Days  ·  5 proof points

Trust badgesFree shippingLogo wallExpress pay

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
RYZE Mushroom Coffee
Meta description
Drink RYZE mushroom coffee for better focus, lasting energy, and superb immune support. It contains functional mushrooms and keto-friendly ingredients that help relieve stress and keep you feeling calm. Enjoy anytime, anywhere. Free shipping on all subscription orders.
Headline
HEAL YOUR BODY & MIND
Section headings
4TH OF JULY SALEJoin TheRYZE RevolutionOur 100% Organic,6-Mushroom BlendFOR STAMINAFOR FOCUS40% Off Bundles + Gifts worth $40+7 more, not shown
Buttons and links
TRY RYZE TODAY 30-Day Money Back GuaranteeTRY RYZE TODAYVIEW NUTRITIONVIEW MOREHow much caffeine is in the product?Are there any additives or sweeteners?Can you consume while pregnant or breastfeeding?When is the best time to consume Ryze?Does mushroom coffee contain coffee?Where do you ship?+2 more, not shown
Prices on the page
$40

What we found

13 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity4 of 4

Anchors the price against a higher original 40% OFF
Breaks the price down per serving or per day $0.90 Per Serving
Offers free shipping FREE Shipping
Defaults to recurring delivery every 30 Days

Action path2 of 2

Puts proof in the first viewport proof in first viewport
Offers one-tap wallet checkout express wallet (embedded)

Trust & proof3 of 3

Repeats proof across the funnel 211,749 Reviews
Displays a wall of customer reviews Rated 4.8 out of 5 211,749 Reviews Based on 211749 reviews
Backs the purchase with a money-back guarantee 30-Day Money Back Guarantee

Friction reduction3 of 3

Answers buyer objections RYZE FAQS Frequently Asked Questions How much caffeine is in the product? A cup of our mus
Offers one-tap wallet checkout express wallet (embedded)
Offers free shipping FREE Shipping

Value reinforcement2 of 3

Stacks multiple free gifts in the cart FREE Mushroom Magnet
Breaks the price down per serving or per day $0.90 Per Serving

Risk reversal & urgency2 of 2

Backs the purchase with a money-back guarantee 30-Day Money Back Guarantee
Runs a visible countdown timer 4TH OF JULY SALE SAVE UP TO 40% OFF + FR

What we didn’t find

2 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see2 of 15 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

84% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over images/gradients). not counted either way.

worst: “$45” at 1.48:1 (20px, #c9c9c9 on #f9f1e9). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets1 flagged

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Tap-target size (mobile) needs workmobile:tap-target-size-mobile

102 of 173 interactive targets are under 44×44px on mobile.

smallest: “More information about how you” at 18×18px

fix Give tappable controls a ≥44×44px hit area. the touch minimum.

Typography2 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height needs worktype:line-height

Body line-height is 1.2×. tight enough to hurt readability.

fix Set body line-height to ~1.4-1.6×.

Line length notetype:line-length

9 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 78 content images carry alt text.

Named controls needs worka11y:named-controls

2 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Heading structure notea11y:heading-structure

The landing page has 2 <h1> elements (expected 1).

fix Use exactly one <h1> as the page’s title.

This funnel: 84% of text passes AA · top corpus funnels average 93%.

Playbook match

2 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: Rated 4.8 out of 5 211,749 Reviews Based on 211749 reviewsrisk removal home: 30-Day Money Back Guaranteeoffer framing home: 40% OFFproof above the fold home: proof in first viewport

Checkout carries the Second Sale playbook’s subscription-default lever (the funnel behind it is unobservable from a crawl)

subscription default checkout: every 30 Days

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ca5839
accent#f3d7c9
bg#fcfbf3
surface#f9f1e9
text#2a2320
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
32pxAa
36pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Sofia Pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
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LLM interpretation

disabled

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