ryzesuperfoods.com

# Funnel Teardown — ryzesuperfoods.com

> An evidence-based read of ryzesuperfoods.com's live conversion funnel, captured 2026-07-10.
> Every claim is measured from the page; each detected tactic carries the exact
> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this
> to understand WHY this funnel converts (or leaks) — the persuasion principles it
> uses and the ones it's missing. It is a report to learn from, not a template to clone.

**Funnel type:** ecommerce
**Evidence Coverage Score:** 95/100 (Excellent)
**Path captured:** Homepage / Lander → Product page (Mushroom Coffee) → Cart → Checkout

## Scorecard — where the points come from
| Category | Earned |
|----------|-------:|
| Offer clarity | 18 / 18 |
| Action path | 13 / 13 |
| Trust & proof | 17 / 17 |
| Friction reduction | 15 / 15 |
| Value reinforcement | 9 / 15 |
| Risk reversal & urgency | 10 / 10 |

## What's working — tactics in play, with proof
Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.
- **Proof at every step** — Social proof (reviews / ratings / counts) present across most funnel steps.  
  _Proof:_ `home: 211,704 Reviews`, `pdp: 211,705 Reviews`, `checkout: 150,000+
Reviews`
- **Stacked free gifts** — Two or more $0 / FREE line items on the cart or checkout step.  
  _Proof:_ `checkout: FREE Mushroom Magnet`, `checkout: FREE Spoon & Scoop`
- **Countdown / urgency timer** — A visible countdown timer creating time pressure.  
  _Proof:_ `home: 4TH OF JULY SALE SAVE UP TO 40% OFF + FR`, `pdp: 00
:
09
:
52`, `cart: 4TH OF JULY SALE SAVE UP TO 40% OFF + FR`
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim.  
  _Proof:_ `home: 40% OFF`, `pdp: $45 / $115 / $80 / 40% OFF`, `cart: $45 / $80 / 40% OFF`
- **Subscription / auto-ship** — A recurring delivery interval detected on the cart or checkout step.  
  _Proof:_ `checkout: every 30 Days`
- **Per-unit price anchor** — Price reframed per serving / day / use to shrink perceived cost.  
  _Proof:_ `pdp: $0.90 Per Serving`
- **On-page review wall** — An embedded wall of customer reviews.  
  _Proof:_ `home: Rated 4.8 out of 5 211,704 Reviews Based on 211704 reviews`, `pdp: Rated 5 out of 5 stars 211,705 Reviews`
- **Express wallets** — One-tap wallets (Shop Pay / PayPal / G Pay) offered.  
  _Proof:_ `checkout: express wallet (embedded)`
- **Free shipping** — Free shipping / delivery surfaced in the funnel.  
  _Proof:_ `pdp: FREE Shipping`, `checkout: Free shipping`
- **Money-back guarantee** — An N-day / money-back guarantee stated.  
  _Proof:_ `home: 30-Day Money Back Guarantee`, `pdp: 30-Day Money Back Guarantee`, `checkout: 30-Day Guarantee`
- **FAQ / objection handling** — An accordion / FAQ block answering objections.  
  _Proof:_ `home: RYZE FAQS Frequently Asked Questions How much caffeine is in the product? A cup of our mus`
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step.  
  _Proof:_ `home: proof in first viewport`, `pdp: proof in first viewport`, `checkout: proof in first viewport`

## What's missing — gaps for a ecommerce funnel
Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:
- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.

## Proof language observed
The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:
- `{N} Reviews` — e.g. "211,704 Reviews", "211,705 Reviews"
- `{X} out of 5` — e.g. "4.8 out of 5"
- `{N}-Day Money Back Guarantee` — e.g. "30-Day Money Back Guarantee", "30-Day Guarantee"
- `{N}% OFF` — e.g. "40% OFF"
- `Free shipping` — e.g. "Free shipping"
- `LIMITED TIME` — e.g. "LIMITED TIME"
- `Over {N} Shipped` — e.g. "Over 1M Shipped"
- `TOTAL SAVINGS ${N}` — e.g. "TOTAL SAVINGS $18.00"

## Measured design signals (facts, not a style to copy)
- Palette, area-weighted from live CSS:

| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f9f1e9` | 39.7% | background |
| `#fcfbf3` | 22.2% | background |
| `#ffffff` | 19.1% | background |
| `#f5f0eb` | 6.4% | background |
| `#f5f0ec` | 6.3% | background |
| `#ca5839` | 2.4% | accent/brand |
| `#f9f0e9` | 1.4% | background |
| `#ca583a` | 1.1% | accent/brand |

- Type: display `Sofia Pro`, body `Sofia Pro` · size scale (px): 12, 16, 18, 20, 22, 24, 32, 36, 40, 48, 64 · radius (px): 2, 4, 6, 8, 12, 14, 16, 24, 36, 50

## Funnel facts
- Depth reached: 4 steps
- Proof points: 12 across 4 steps
- Free-gift line items (max on a step): 2
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes
- Price continuity lander→checkout: yes ($27.00, $57.60, $36.00)

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_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._