ecommerce · Sep 17, 2026

ryzesuperfoods.com

We found more conversion tactics here than on 99% of the 211 multi-step e-commerce funnels we have measured.

13 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 99% of them.

The short version, in 5 parts

  1. Proven on the page

    13 conversion tactics detected, each backed by text on the page

    Repeats proof across the funnel
    217,945 Reviews
    Stacks multiple free gifts in the cart
    FREE Mushroom Magnet
    Runs a visible countdown timer
    LAST CHANCE LABOR DAY SALE UP TO 40% OFF

    + 10 more with evidence

    See all 13

  2. Not seen

    2 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    See what we looked for

  3. Flagged

    6 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    85% of measurable text passes WCAG AA. 4+ runs fail. 26% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Line height
    Body line-height is 1.2×, tight enough to hurt readability.

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Checkout

    Step 1
    Homepage / Lander
    Step 2
    Product page (Mushroom Coffee)
    Step 3
    Cart

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: FUEL YOUR BODY & MIND

    Promise
    Drink RYZE mushroom coffee for better focus, lasting energy, and superb immune support. It contains functiona…
    Prices shown
    $40

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
8 tactics

$40  ·  40% OFF  ·  subscription  ·  4 proof points

Sticky CTAReviewsCountdownFree giftFAQTrust badgesFree shippingLogo wall
Product page (Mushroom Coffee)
02

Product page (Mushroom Coffee)

7 tactics

$30.50 +17 more  ·  40% OFF  ·  subscription  ·  4 proof points

ReviewsCountdownFree giftTrust badgesPer-unit priceFree shippingLogo wall
Cart
03

Cart

4 tactics

$27.00 +3 more  ·  40% OFF  ·  subscription  ·  2 proof points

CountdownFree giftTrust badgesFree shipping
Checkout
04

Checkout

▼ thinnest
4 tactics

$18.00 +6 more  ·  subscription · 30 Days  ·  5 proof points

Trust badgesFree shippingLogo wallExpress pay

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
RYZE Mushroom Coffee
Meta description
Drink RYZE mushroom coffee for better focus, lasting energy, and superb immune support. It contains functional mushrooms and keto-friendly ingredients that help relieve stress and keep you feeling calm. Enjoy anytime, anywhere. Free shipping on all subscription orders.
Headline
FUEL YOUR BODY & MIND
Section headings
LAST CHANCE LABOR DAY SALEJoin TheRYZE RevolutionOur Certified Organic,6-Mushroom BlendFOR EVERYDAY ENERGYFOR FOCUS40% Off Bundles + Gifts worth $40+7 more, not shown
Buttons and links
TRY RYZE TODAY 30-Day Money Back GuaranteeTRY RYZE TODAYVIEW NUTRITIONVIEW MOREHow much caffeine is in the product?Are there any additives or sweeteners?Can you consume while pregnant or breastfeeding?When is the best time to consume Ryze?Does mushroom coffee contain coffee?Where do you ship?+2 more, not shown
Prices on the page
$40

Elements

4 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“217,945 Reviews”
Guarantee element
Guarantee“30-Day Money Back Guarantee”
Countdown element
Countdown“LAST CHANCE LABOR DAY SALE UP TO 40% OF”
Price anchor element
Price anchor“$45”

What we found

13 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof4 of 5

Repeats proof across the funnel 217,945 Reviews
Displays a wall of customer reviews Rated 4.8 out of 5 217,945 Reviews Based on 217945 reviews
Backs the purchase with a money-back guarantee 30-Day Money Back Guarantee
Puts proof in the first viewport Rated 4.8 out of 5 217,945 Reviews Based on 217945 reviews

incentive1 of 1

Stacks multiple free gifts in the cart FREE Mushroom Magnet

urgency2 of 2

Runs a visible countdown timer LAST CHANCE LABOR DAY SALE UP TO 40% OFF
Signals scarcity without a live clock LIMITED TIME

offer4 of 4

Anchors the price against a higher original 40% OFF
Defaults to recurring delivery every 30 Days
Breaks the price down per serving or per day $0.90 Per Serving
Offers free shipping FREE Shipping

objection1 of 2

Answers buyer objections RYZE FAQS Frequently Asked Questions How much caffeine is in the product? A cup of our mus

checkout1 of 1

Offers one-tap wallet checkout express wallet (embedded)

What we didn’t find

2 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see2 of 15 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

85% of measurable text passes WCAG AA. 4+ runs fail. 26% of text was unmeasurable (over images/gradients). not counted either way.

worst: “$45” at 1.48:1 (20px, #c9c9c9 on #f9f1e9). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.2×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Page weight

weight:page-weight

At least 7.1 MB across 477 measurable resources. 1002 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

19 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

60 images are shipped at more than 2x the width shown.

“RYZE-TM-Logo-_Cream.svg?v=1757516318&wid” is 2413px wide, displayed at 179px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Worth knowing5

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

3 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

12 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

This funnel: 85% of text passes AA · top corpus funnels average 93%.

Playbook match

2 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: Rated 4.8 out of 5 217,945 Reviews Based on 217945 reviewsrisk removal home: 30-Day Money Back Guaranteeoffer framing home: 40% OFFproof above the fold home: Rated 4.8 out of 5 217,945 Reviews Based on 217945 reviews

Checkout carries the Second Sale playbook’s subscription-default lever (the funnel behind it is unobservable from a crawl)

subscription default checkout: every 30 Days

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ca5839
accent#f3d7c9
bg#fcfbf3
surface#f9f1e9
text#2a2320
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
32pxAa
36pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Sofia Pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled

LLM interpretation

disabled

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