ecommerce · Sep 17, 2026
We found more conversion tactics here than on 97% of the 211 multi-step e-commerce funnels we have measured.
10 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 96% of them.
1204 reviews
$31.00 / 20% OFF
every 2 weeks
+ 7 more with evidence
+ 2 more
+ 4 more
+ 1 more step
PUPGUM
PupGum is a first-of-its-kind chew with ingredients clinically proven to tackle dog breath at the source.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$31.00 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$31.00 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$26.35 +1 more · SAVE 15% · subscription · 2 weeks · 5 proof points
$26.35 · subscription · 2 weeks · 1 proof point
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionPupGum ✨ Kiss Dog Breath Goodbye
PupGum is a first-of-its-kind chew with ingredients clinically proven to tackle dog breath at the source.
PUPGUM
PupGum ✨ Kiss Dog Breath Goodbye
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Breath chews for dogs weighing 5-15LBS
BREATH CHEWS FOR SMALL DOGS
Breath chews for dogs weighing 16-40LBS
BREATH CHEWS FOR MEDIUM DOGS+2 more, not shown
$31.00
$26.35
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion1204 reviews
review widget
30-DAY GUARANTEE
1204 reviews
Limited Time
$31.00 / 20% OFF
every 2 weeks
Free shipping
Is PupGum actually gum?
express wallet (embedded)
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
82% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Back to finalize order” at 1.72:1 (14px, #85c1ea on #e7f3fb). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 6.8 MB across 344 measurable resources. 496 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
8 images are shipped at more than 2x the width shown.
“image?url=https%3A%2F%2Fcdn.sanity.io%2F” is 1440px wide, displayed at 247px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
54 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:10 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Mobile viewport · Language declared · Image alt text · Inline validation
This funnel: 82% of text passes AA · top corpus funnels average 93%.
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: review widgetrisk removal
home: 30-DAY GUARANTEEoffer framing
home: $31.00 / 20% OFFproof above the fold
pdp: 1204 reviews
Quiz Funnel mechanism detected — the visitor is asked to self-segment
TAKE OUR QUIZ
Checkout carries the Second Sale playbook’s subscription-default lever (the funnel behind it is unobservable from a crawl)
cart: every 2 weeks
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
