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0 tactics
no named tactics detected on this step
saas · Aug 12, 2026
adswize.app
Fewer than 1% of the 324 entry-page SaaS captures we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
1 page walked · measured by Roentgen 1.24.0
Walk 8 links on the entry page — 1 pointing back at this page and 7 leaving the domain — and none to another page of this site. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.24.0 on 2026-08-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, fewer than 1% showed fewer conversion tactics.
The short version, in 2 parts
-
Not seen
11 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
+ 8 more
-
Flagged
3 of 10 build checks flagged, each with a fix
- Page title
- The landing page has an empty <title>. It is the first thing a screen reader announces an…
- Landmark regions
- No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…
- Tap-target size (mobile)
- 1 of 8 interactive targets are under 44×44px on mobile.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 0 conversion tactics detected since 2026-08-09.
- 0 tactics 2026-08-09
- 0 tactics 2026-08-12
The funnel, frame by frame
1 step walked
In their own words
2 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Buttons and links
Adswizz App Download
Adswizz App Download Windows
What we didn’t find
11 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 9 measured checks need work1 could not be measured — not counted either way
Page title
a11y:The landing page has an empty <title>. It is the first thing a screen reader announces and the browser-tab and search-result label.
FixGive every page a unique, descriptive <title>.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:1 of 8 interactive targets are under 44×44px on mobile.
smallest: “Privacy Policy” at 81×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.2 MB across 6 measurable resources, but 3 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#00ff00
accent#00ff00
bg#b8e4fc
surface#b8e4fc
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog23px
A subheading in their voice15px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
15pxAa
23pxAa
36pxAa
WEIGHTS
Aa300
Aa400
Aa700
FAMILIES
sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
