saas · Sep 21, 2026

aiwardrobe.co

We found more conversion tactics here than on 42% of the 324 entry-page SaaS captures we have measured.

3 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 20 links seen, 15 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 61% of them.

The short version, in 4 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    Start Free
    Shows customer logos or a trusted-by claim
    logos: AI Wardrobe, Camel wool coat, White cotton blouse, Indigo straight jeans, Black lea
    Shows press logos or an as-seen-in claim
    as seen on

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 5 more

    See what we looked for

  3. Flagged

    4 of 11 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    73% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Oversized images
    17 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. In their words

    The headline: See it on you before you wear it.

    Promise
    AI-powered outfit recommendations from your own closet. Daily styling based on weather, occasions, and your p…
    Prices shown
    $0.00 · $9.99 · $89.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-09.
  1. 3 tactics 2026-08-09
  2. 3 tactics 2026-09-21

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$0.00 +3 more  ·  SAVE 25%  ·  2 proof points

Sticky CTAPressFree trialLogo wall

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Wardrobe
Meta description
AI-powered outfit recommendations from your own closet. Daily styling based on weather, occasions, and your personal taste.
Headline
See it on you before you wear it.
Section headings
One photo. Your whole outfit, filed.From upload to outfit — in seconds.An AI that sees your style.Plan a week. Pack a trip. Never repeat.Your wardrobe follows you everywhere you shopLoved around the worldChoose your chapter.What is AI Wardrobe?+5 more, not shown
Buttons and links
ARLog inGet StartedBegin your storySee how it works01 THE UPLOAD02 THE EYE03 THE WEEK04 THE MIRROR$ USD+2 more, not shown
Prices on the page
$0.00$9.99$89.99$7.50

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of aiwardrobe.co
Nav0% down the page
Hero section of aiwardrobe.co
Hero0% down the page
Features section of aiwardrobe.co
Features25% down the page
Pricing section of aiwardrobe.co
Pricing58% down the page
FAQ section of aiwardrobe.co
FAQ75% down the page
Logos section of aiwardrobe.co
Logos81% down the page
Footer section of aiwardrobe.co
Footer94% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof2 of 4

Shows customer logos or a trusted-by claim logos: AI Wardrobe, Camel wool coat, White cotton blouse, Indigo straight jeans, Black lea
Shows press logos or an as-seen-in claim as seen on

offer1 of 2

Offers a free trial or free tier Start Free

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 11 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

73% of measurable text passes WCAG AA. 4+ runs fail.

worst: “See” at 1:1 (104px, #faf8f5 on #faf8f5). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

17 images are shipped at more than 2x the width shown.

“aw-logo-full.png” is 1920px wide, displayed at 206px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

51 of 88 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Page weight

At least 2.5 MB across 72 measurable resources. 15 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f2eee9
bg#faf8f5
surface#f2eee9
text#231f1a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox104px
Jumps over the lazy dog68px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
48pxAa
68pxAa
104pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Playfair Display · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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