Smallest body text is 10px (base ~12px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Explore
1 tactic
$6 +1 more
content · Aug 26, 2026
app.karpo.ai
0/100 Sparse
Scores above 0% of 1,267 multi-step funnels we have measured. Among the 66 content funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.
Measured by Roentgen 1.26.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 42 links seen, 37 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Explore New York: Hidden Gems, Food & Things to Do · Karpo
- Meta description
Discover hidden gems, quick bites, date-night ideas, and trips worth taking in New York. Karpo's picks, curated by locals and updated weekly.
- Headline
Explore New York
- Section headings
Arts & Culture
Find Your Crowd
Out & About
Sip & Dine
Wellness & Beauty
About
City
Follow us
- Buttons and links
in NEW YORK
- Prices on the page
$6
$93
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1191 of 1797 measured funnels run this
Press / "as seen in"
453 of 1789 measured funnels run this
Us-vs-them comparison
304 of 1797 measured funnels run this
Proof above the fold
296 of 1797 measured funnels run this
Scarcity / urgency copy
95 of 1789 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
97% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 1.2×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
69 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 91 content images carry alt text.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
9 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 2.2 MB across 370 measurable resources, but 380 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
28 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
16 images are shipped at more than 2x the width shown.
“image?url=https%3A%2F%2Fimgs-us-west.kar” is 1000px wide, displayed at 100px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#4a4a4f
bg#ffffff
surface#f0f0f2
text#0d0d0d
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements, What we found and Playbook match, and found none on this funnel.
X-ray a funnel
