affiliate · Aug 11, 2026

ballet.dev

35/100 Sparse

Scores above 25% of 1,252 multi-step funnels we have measured. Among the 73 affiliate funnels in that group, above 26%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 5 links seen, 5 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
2 tactics
FAQLogo wall
Signup
02

Signup

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Ballet — Automate your team's best ideas across your revenue stack
Meta description
Growth ideas stall when they need systems connected and engineering roadmaps aren't fast enough. Ballet is the fix: describe the outcome and it builds it, runs it, keeps it working.
Headline
Your most ambitious automations shouldn’t stay in your backlog
Section headings
Skip the engineering queue. Ballet automates your team’s best ideas across your revenue stack.When automations build themselves, your team is more focused.Connect to the systems your workflows already depend onBuilt for the integrations your stack hasn’t consideredQuestions, answered.Bring the workflow that’s been in your backlog for two quarters.Instant lead capture to CRMAccount surge detection+1 more, not shown
Buttons and links
Get startedGet early accessWhat is Ballet?How is Ballet different from Zapier or n8n?Is the output deterministic?Who is early access for?How does security and compliance work?Where does Brainfish fit?

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of ballet.dev
Hero0% down the page
Logos section of ballet.dev
Logos12% down the page
FAQ section of ballet.dev
FAQ72% down the page
Footer section of ballet.dev
Footer92% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Ranks options in a best-of list ranked list

Trust & proof1 of 3

Shows customer logos or a trusted-by claim trusted by

Friction reduction1 of 1

Answers buyer objections FAQ Questions, answered. What is Ballet? Ballet is a workflow-automation platform from the

What we didn’t find

7 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 10 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this
Affiliate disclosure 28 of 113 measured funnels run this
Outbound offer CTAs 7 of 113 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Marketing” at 4.24:1 (15px, #8a5bd1 on #0b0910). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

1 paragraph runs past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 37 content images carry alt text.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.5 MB across 33 measurable resources, but 86 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

7 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

19 images are shipped at more than 2x the width shown.

“bf_logo_white.svg” is 848px wide, displayed at 150px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Form usabilityclear

Inline validation passesforms:inline-validation

3 fields carry validation attributes (required/pattern/aria-invalid).

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0c023f
accent#0c023f
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog42px
A subheading in their voice38px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
30pxAa
34pxAa
38pxAa
42pxAa
44pxAa
WEIGHTS
Aa300
Aa400
Aa500
FAMILIES
Fraunces
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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