content · Oct 2, 2026

ballet.dev

We found more conversion tactics here than on 10% of the 1,781 multi-step funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

2 conversion tactics detected
3 pages captured
13 UX checks
2 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 63 links on the entry page, 59 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Answers buyer objections
What is Ballet? Ballet is a workflow-automation platform from the team behind Brainfish. D
Shows customer logos or a trusted-by claim
logos: Ballet, coassemble, smokeball, hirevue, pave

See all 2
Not seen
5 of 7 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 2 more

See what we looked for
Flagged
3 of 14 build checks flagged, each with a fix

Body text size
Smallest sampled text is 9px, below the 13px floor this check uses.
Oversized images
44 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
103 of 113 interactive targets are under 44×44px on mobile.

See the fixes
Walked
3 pages walked, Homepage / Lander to Signup

Step 1
Homepage / Lander
Step 2
Product
Step 3
Signup

Walk it frame by frame
In their words
The headline: AI that makes complex automation, fast.

Promise
Growth ideas stall when they need systems connected and engineering roadmaps aren't fast enough. Ballet is th…
Prices shown
$5,000 · $2,603.62 · $883.87

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

$5,000 +5 more

FAQLogo wallDemo / docs

Product

1 tactic

$0.0001 +1 more · subscription

Demo / docs

Signup

▼ thinnest

1 tactic

Demo / docs

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Ballet — Automate your team's best ideas across your revenue stack
Meta description: Growth ideas stall when they need systems connected and engineering roadmaps aren't fast enough. Ballet is the fix: describe the outcome and it builds it, runs it, keeps it working.
Headline: AI that makes complex automation, fast.
Section headings: Automate work that spans four systems. No engineer required.Go from a sentence to a live playbook.See who is using what, and what it costsBuild it once. Scale it to your team in a click.Pick the job you'd hand over firstGet AI's reasoning with a workflow's certainty.Everything else worth knowingBring the workflow that’s been in your backlog for two quarters.+8 more, not shown
Buttons and links: ProductUse casesWatch the tourSales leadersCS leadersMarketing leadersOps leadersMarketingSalesRevOps+2 more, not shown
Prices on the page: $5,000$2,603.62$883.87$256.80$149.57$70.92

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of ballet.dev — **Nav**0% down the page

Hero section of ballet.dev — **Hero**0% down the page

Logos section of ballet.dev — **Logos**10% down the page

FAQ section of ballet.dev — **FAQ**82% down the page

Footer section of ballet.dev — **Footer**93% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections What is Ballet? Ballet is a workflow-automation platform from the team behind Brainfish. D

proof1 of 4

Shows customer logos or a trusted-by claim logos: Ballet, coassemble, smokeball, hirevue, pave

What we didn’t find

5 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 7 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

44 images are shipped at more than 2x the width shown.

“ballet-mark-v2.svg” is 592px wide, displayed at 18px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

103 of 113 interactive targets are under 44×44px on mobile.

smallest: “Privacy Policy” at 78×17px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

5 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.6 MB across 65 measurable resources, but 96 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#8a5bd1

accent#8a5bd1

bg#ffffff

surface#ffffff

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox40px

Jumps over the lazy dog30px

A subheading in their voice25px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

24pxAa

25pxAa

30pxAa

40pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa600

FAMILIES

Fraunces · Geist Variable

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt