Body text size
type:Smallest body text is 11px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$99 +5 more
saas · Aug 18, 2026
blue-chimp.com
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.25.1
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 39 links on the entry page, 25 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
FAQ
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logos: Povera Loads & Logic, Good AI Tools, Acid Tools, SaaS Browser, Live on FoundrList
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
5 of 17 build checks flagged, each with a fix
- Body text size
- Smallest body text is 11px (base ~20px). below the ~16px readable floor.
- Named controls
- 13 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 17 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Demo Signup
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Demo
+ 1 more step
-
In their words
The headline:
Find warm paths into high-intent accounts.
- Promise
Turn intent signals into qualified leads with AI-powered detection. Capture, score, and route leads automatic…
- Prices shown
- $99 · $1,069 · $299
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
BlueChimp — Warm B2B leads from intent + your LinkedIn network
- Meta description
Turn intent signals into qualified leads with AI-powered detection. Capture, score, and route leads automatically with BlueChimp.
- Headline
Find warm paths into high-intent accounts.
- Section headings
BlueChimp — AI-Powered Customer Intent SaaS for B2B Revenue Teams
Cold outreach breaks before the first message.
Relationship intelligence for warm leads.
From signal to warm introduction in seconds.
The first useful screen is a ranked list.
Not all relationship tools find warm leads.
Built for how real deals happen.
Don't want to build this yourself?
+9 more, not shown- Buttons and links
Sign In
Book a Demo
Cookie Preferences
Demo Sign up
Book a demo
Request a Demo
- Prices on the page
$99
$1,069
$299
$2,870
$699
$6,710
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
FAQ
proof1 of 4
Shows customer logos or a trusted-by claim
logos: Povera Loads & Logic, Good AI Tools, Acid Tools, SaaS Browser, Live on FoundrList
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
free, $99/mo, $299/mo, $699/mo
checkout2 of 2
Offers a demo or docs entry point
Book a Demo
Lead-capture form
John, Doe, email, Acme Inc
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 16 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:13 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:17 images are shipped at more than 2x the width shown.
“povera-logo.png” is 2506px wide, displayed at 208px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:79 of 112 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 44×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
19 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 9 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.3 MB across 54 measurable resources, but 173 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e8edfc
accent#e8edfc
bg#eff1f6
surface#f4f6fb
text#56637b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Bricolage Grotesque · Schibsted Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
