saas · Sep 12, 2026

braginpublic.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

5 conversion tactics detected
2 pages captured
14 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 59 links on the entry page, 58 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
5 conversion tactics detected, each backed by text on the page

Shows customer logos or a trusted-by claim
used by
Puts a number on adoption
149Startups
Makes the pricing ladder explicit
$10/mo, $802/mo, $800/mo, $19/mo

+ 2 more with evidence

See all 5
Not seen
6 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Demo / docs entry
A "book a demo" or documentation / API entry point.

+ 3 more

See what we looked for
Flagged
5 of 15 build checks flagged, each with a fix

Text contrast (WCAG AA)
56% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Form labels
3 of 13 form fields have no label (+10 rely on placeholder only).

+ 2 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Products

Step 1
Homepage / Lander
Step 2
Products

Walk it frame by frame
In their words
The headline: Startups that actually make money.

Promise
A directory of startups that actually make money. Every revenue figure comes from the founder's own public po…
Prices shown
$1.1 · $1 · $300

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 4 → 5 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

4 tactics 2026-08-09
→
5 tactics 2026-09-12

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

$1.1 +24 more

Logo wallUsage proofPricing tiers

Products

▼ thinnest

2 tactics

$0 +2 more · subscription

Trust badgesPress

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Brag in Public — startups with proven revenue
Meta description: A directory of startups that actually make money. Every revenue figure comes from the founder's own public post on X, with a link to the receipt.
Headline: Startups that actually make money.
Section headings: Startup index
Buttons and links: Load more (99 left)
Prices on the page: $1.1$1$300$200$154$125$100$36+17 more, not shown

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof3 of 4

Shows customer logos or a trusted-by claim used by

Puts a number on adoption 149Startups

Shows press logos or an as-seen-in claim featured on

offer1 of 2

Makes the pricing ladder explicit $10/mo, $802/mo, $800/mo, $19/mo

checkout1 of 2

Lead-capture form https://yourstartup.com, Acme, What it does, in one line, 120,000

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

56% of measurable text passes WCAG AA. 4+ runs fail.

worst: “10” at 1.5:1 (12px, #d0cbc0 on #f8f6f1). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

49 images are shipped at more than 2x the width shown.

“img?src=https%3A%2F%2Ficons.duckduckgo.c” is 670px wide, displayed at 12px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

29 of 84 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

2 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Autocomplete hints

No autocomplete attributes across 11 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 3.8 MB across 114 measurable resources, but 30 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#a8f27d

accent#a8f27d

bg#f8f6f1

surface#ffffff

text#a5a096

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog24px

A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

24pxAa

36pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt