content · Aug 10, 2026

brown-forman.com

0/100 Sparse

Scores above 0% of 525 entry-page captures we have measured. Among the 168 content funnels in that group, above 0%.

0/5 tactics
1 step
10 checks
4 flagged

Walk 64 links seen, 54 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

0 Sparse 2026-08-09
→
0 Sparse 2026-08-10

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

Logo wall

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Brown-Forman Corporation
Meta description: Nothing Better in the Market
Headline: NOTHING BETTER
Section headings: EST. IN 1870OUR PORTFOLIO OF BRANDSINVESTORSOUR INTEGRATED STRATEGYCAREERS AT BROWN‑FORMANNEWSPrivacy Preference CenterDeep Roots. Dynamic Vision.+7 more, not shown
Buttons and links: Skip to main contentABOUT BROWN‑FORMAN Learn MoreABOUT BROWN‑FORMANLearn MoreDiscover Our Interactive TimelineExplore Our BrandsINVEST IN SPIRITS Learn MoreINVEST IN SPIRITSLearn About Our CommitmentsWork with Us+1 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Logos section of brown-forman.com — **Logos**20% down the page

Footer section of brown-forman.com — **Footer**85% down the page

What we didn’t find

5 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 5 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

91% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Skip to main content” at 1:1 (18px, #e8e6df on #e8e6df). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size passestype:body-text-size

Base body text ~56px, smallest 15px.

Line height needs worktype:line-height

Body line-height is 1.08×. tight enough to hurt readability.

fix Set body line-height to ~1.4-1.6×.

Accessibility hygiene1 flagged

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.2 MB across 66 measurable resources, but 17 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

28 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.