01
Homepage / Lander
1 tactic
content · Aug 10, 2026
brown-forman.com
Fewer than 1% of the 653 entry-page captures we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
1 page walked · measured by Roentgen 1.20.1
Walk 64 links seen, 54 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 3 parts
-
Not seen
5 of 5 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 2 more
-
Flagged
5 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 91% of measurable text passes WCAG AA. 4+ runs fail.
- Line height
- Body line-height is 1.08×. tight enough to hurt readability.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
+ 2 more
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 0 conversion tactics detected since 2026-08-09.
- 0 tactics 2026-08-09
- 0 tactics 2026-08-10
The funnel, frame by frame
1 step walked
In their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Brown-Forman Corporation
- Meta description
Nothing Better in the Market
- Headline
NOTHING BETTER
- Section headings
EST. IN 1870
OUR PORTFOLIO OF BRANDS
INVESTORS
OUR INTEGRATED STRATEGY
CAREERS AT BROWN‑FORMAN
NEWS
Privacy Preference Center
Deep Roots. Dynamic Vision.
+7 more, not shown- Buttons and links
Skip to main content
ABOUT BROWN‑FORMAN Learn More
ABOUT BROWN‑FORMAN
Learn More
Discover Our Interactive Timeline
Explore Our Brands
INVEST IN SPIRITS Learn More
INVEST IN SPIRITS
Learn About Our Commitments
Work with Us
+1 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1,645 of the 2,466 funnels we checked
Press / "as seen in"
654 of the 2,463 funnels we checked
Us-vs-them comparison
452 of the 2,466 funnels we checked
Proof above the fold
387 of the 2,466 funnels we checked
Scarcity / urgency copy
126 of the 2,463 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:91% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Skip to main content” at 1:1 (18px, #e8e6df on #e8e6df). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.08×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:28 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:22 of 66 interactive targets are under 44×44px on mobile.
smallest: “Previous slide” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Label in name
19 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 1.2 MB across 66 measurable resources, but 17 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#a2674f
accent#a2674f
bg#e8e6df
surface#ffffff
text#101820
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox140px
Jumps over the lazy dog112px
A subheading in their voice56px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
15pxAa
17pxAa
18pxAa
20pxAa
36pxAa
38pxAa
56pxAa
112pxAa
140pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Bitter · Barlow
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
