Smallest body text is 9px (base ~24px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$0 +3 more · 1 proof point
saas · Aug 26, 2026
brutalcoach.app
55/100 Thin
Scores above 92% of 530 entry-page captures we have measured. Among the 293 saas funnels in that group, above 89%.
Walk 5 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.26.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
brutalcoach. — outfit feedback that isn't a lie.
- Meta description
drop the pic. we'll tell you the truth — kindly, or not. you pick the temperature.
- Headline
roast my work tap to swap fit.
- Section headings
three taps. zero white lies.
same fit. two reactions.
every fit. on record.
free to try. cheap to keep.
questions, asked honestly.
drop the pic. get the receipts.
snap the fit.
pick a vibe.
+3 more, not shown- Buttons and links
get the app →
start free
go pro — $2.99/mo
DOWNLOAD ON THE App Store
- Prices on the page
$0
$2.99
$19.99
$1.67
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $2.99/mo, $1.67/mo
Action path2 of 4
Puts proof in the first viewport
★ oh, honey .
Offers a free trial or free tier
start free
Friction reduction2 of 2
Answers buyer objections
THINGS PEOPLE ASK questions, asked honestly. Q · 01 does it actually hurt? you pick the vi
Offers a free trial or free tier
start free
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1061 of 1385 measured funnels run this
Press / "as seen in"
453 of 1789 measured funnels run this
Demo / docs entry
447 of 1271 measured funnels run this
Lead-capture form
315 of 1271 measured funnels run this
Us-vs-them comparison
304 of 1797 measured funnels run this
Usage / adoption proof
225 of 1385 measured funnels run this
Scarcity / urgency copy
95 of 1789 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
85% of measurable text passes WCAG AA. 4+ runs fail.
worst: “roast” at 2.99:1 (124px, #fff4e6 on #ff4d5e). needs 3:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 2 content images carry alt text.
Heading levels notea11y:heading-levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & deliveryclear
Page weight noteweight:page-weight
At least 2.6 MB across 41 measurable resources. 2 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources passesweight:render-blocking-resources
2 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
2 elements look clickable but cannot be reached by keyboard.
“roast”, “work”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffcf3d
accent#ffcf3d
bg#fffaf2
surface#fff4e6
text#1d1612
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox68px
Jumps over the lazy dog26px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
9pxAa
10pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
26pxAa
68pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque · Instrument Serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
