Site report · Content · Scanned 2026-10-24

cloroxsingapore.com

Beats 3%.

of 1,961 multi-step funnels. It runs 1 of 7 selling tactics. 4 of 12 UX checks pass.

cloroxsingapore.com desktop capture of the first page

How it ranks

Where it ranks.

Peer rank

Beats 3%.

of 1,961 multi-step funnels.

beats 3% of 1961 multi-step funnels. 1 column = 5% of the cohort, drawn to the nearest column.

What we found

What we found.

Free to read.

What they say

“Help Prevent the Spread of Coronavirus”

  • Search
  • LEARN MORE
  • FIND MY PRODUCT
  • 1
  • 2
  • 3
  • VIEW ALL HOW TO’S
  • How To Categories

How it’s built

12 UX checks · 4 need work · 4 pass · 3 notes · 1 not measured

Needs work

Tap-target size (mobile)

39 of 88 interactive targets are under 44×44px on mobile.

Needs work

Body text size

Smallest sampled text is 12px, below the 13px floor this check uses.

Needs work

Line height

Body line-height is 1.2×, tight enough to hurt readability.

See all 12 checks
Pass

Text contrast (WCAG AA)

96% of measurable text passes WCAG AA.

Pass

Mobile viewport

Responsive viewport meta is present.

Pass

Language declared

html[lang] is set for screen readers.

Pass

Image alt text

All 43 content images carry alt text.

Note

Link text

1 link uses generic text (“click here” / “learn more”).

Note

Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Not checked

Page weight

At least 1.0 MB across 63 measurable resources, but 77 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Note

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

Needs work

Oversized images

33 images are shipped at more than 2x the width shown.

How it looks

Larsseit Alt Bold for headlines and text. 5 colours measured.

How it sells

Free names. Plus proves.

1 of 7 selling tactic found: Trusted-by logo wall. 6 not found.

Free · you see

  • Which tactics it uses
  • Which 6 it lacks
    • Proof above the fold16% of funnels have it (426 of 2,651).
    • Usage / adoption proof14% of funnels have it (306 of 2,257).
    • Press / "as seen in"24% of funnels have it (634 of 2,648).
    • Us-vs-them comparison19% of funnels have it (506 of 2,651).
    • FAQ / objection handling68% of funnels have it (1,792 of 2,651).
    • Scarcity / urgency copy5% of funnels have it (138 of 2,648).

    Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

  • Every UX check

Plus · $29/mo

  • The proof behind each tactic
  • Who has what it lacks
  • Every word, colour and size

Trusted-by logo wall · the evidence

Plus · $29/mo

Put your site next to this one.

Plus

Proof for all 1 tactics.

The exact evidence for each one we found. Open a row to read it.

Trusted-by logo wall · the evidence

Plus · $29/mo

Plus

Who has what it lacks.

For each gap, the peers that have it.

FAQ / objection handling · who has it

Plus · $29/mo

Press / "as seen in" · who has it

Plus · $29/mo

Us-vs-them comparison · who has it

Plus · $29/mo

Proof above the fold · who has it

Plus · $29/mo

Usage / adoption proof · who has it

Plus · $29/mo

Scarcity / urgency copy · who has it

Plus · $29/mo

Plus

Every word they use.

Buttons, links and prices, in full.

Buttons and links · 11 on the first page

Plus · $29/mo

Plus

Colours and type, in full.

Every colour and size we measured.

Colours · 5 measured, with their share

Plus · $29/mo

Type · Larsseit Alt Bold, 8 sizes

Plus · $29/mo

UXXRAY+

Open every locked row.

$29/mo. Every row above, with the evidence behind it.

Get Plus · $29/moOpening soon.

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-24, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

How this was measured

Detection coverage, not a verdict. A low count means we did not detect those checks, not that the funnel is weak.

Walk 90 links on the entry page, 84 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

Read the method · JSON bundle · Markdown brief · Design tokens · llms.txt

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