This report was measured 46 days ago — past our freshness window.

saas · Aug 26, 2026

colorito.ai

Fewer than 1% of the 1,350 multi-step SaaS funnels we have measured showed fewer conversion tactics than we found here.

1 conversion tactic detected

4 pages walked · measured by Roentgen 1.26.1

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How this was measured

Measured by Roentgen 1.26.1 on 2026-08-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.

Walk 60 links on the entry page, 51 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Answers buyer objections
    How do you know if you are a Light Spring?

    See all 1

  2. Not seen

    10 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.

    + 7 more

    See what we looked for

  3. Flagged

    7 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    77% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest body text is 10px (base ~18px). below the ~16px readable floor.
    Language declared
    No html[lang] attribute. screen readers can’t pick the right voice.

    + 4 more

    See the fixes

  4. Walked

    4 pages walked, Seasons to Light Spring Lockscreen.Png

    Step 1
    Seasons
    Step 2
    Light Spring
    Step 3
    Warm Spring

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The 12 color seasons

    Promise
    Browse all 12 seasonal color palettes: spring, summer, autumn, and winter families, each with power colors, c…
    Prices shown
    $9 · $300 · $9,

    Read every quote

Captured Seasons
Step 1 · Seasons1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Seasons
01

Seasons

0 tactics

$9 +2 more

no named tactics detected on this step

Light Spring
02

Light Spring

▲ strongest
1 tactic

$9, +3 more

FAQ
Warm Spring
03

Warm Spring

1 tactic

$9, +3 more

FAQ
Light Spring Lockscreen.Png
04

Light Spring Lockscreen.Png

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

12 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
The 12 Color Seasons — Every Palette, Explained | Colorito
Meta description
Browse all 12 seasonal color palettes: spring, summer, autumn, and winter families, each with power colors, colors to avoid, and styling notes.
Headline
The 12 color seasons
Section headings
The Spring FamilyThe Summer FamilyThe Autumn FamilyThe Winter FamilyGiven a different name? Start hereGo deeper on your season
Prices on the page
$9$300$9,

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of colorito.ai
Nav0% down the page
Footer section of colorito.ai
Footer79% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections How do you know if you are a Light Spring?

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

77% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Learn” at 2.54:1 (11px, #9a9385 on #edeae2). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Language declared

a11y:language-declared

No html[lang] attribute. screen readers can’t pick the right voice.

FixAdd lang="en" (or the page’s language) to <html>.

Image alt text

a11y:image-alt-text

1 of 1 content images (100%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

Render-blocking resources

weight:render-blocking-resources

14 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

38 of 57 interactive targets are under 44×44px on mobile.

smallest: “Sign in” at 41×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

32 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 1.7 MB across 252 measurable resources, but 81 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear1

Mobile viewport

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#edeae2
bg#ffffff
surface#edeae2
text#6b675c
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
19pxAa
24pxAa
48pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
Fraunces · Manrope
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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