saas · Oct 2, 2026

cooldock.app

We found more conversion tactics here than on 42% of the 324 entry-page SaaS captures we have measured.

3 conversion tactics detected

1 page walked · measured by Roentgen 1.28.1

Walk 9 links seen, 6 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 636 entry-page captures, more conversion tactics than 62% of them.

The short version, in 4 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions Everything you need to know about CoolDock, your useful second
    Shows customer logos or a trusted-by claim
    logo wall (4 distinct marks)
    Offers a demo or docs entry point
    docs link

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    83% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Line height
    Body line-height is 1×, tight enough to hurt readability.

    + 2 more

    See the fixes

  4. In their words

    The headline: A useful Dock for live widgets.

    Promise
    CoolDock adds a beautiful second Dock to your Mac with live widgets for music, todos, calendar events, weathe…
    Prices shown
    $50 · $14.99 · $46.50

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

5 tactics

$50 +5 more  ·  subscription  ·  1 proof point

ReviewsFAQTrust badgesLogo wallDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
CoolDock — Smart Second Dock with Live Widgets for Mac
Meta description
CoolDock adds a beautiful second Dock to your Mac with live widgets for music, todos, calendar events, weather, search, system stats, quick actions, and more.
Headline
A useful Dock for live widgets.
Section headings
Everything useful, one Dock awayWidgets for everything you doMake your Dock truly yoursLoved by Mac UsersMake your Mac Dock more usefulPricingFrequently Asked QuestionsYour smart second Dock+8 more, not shown
Buttons and links
DownloadGet CoolDock for your MacDownload for macOSGet one yearGet lifetime accessGet Forever Edition
Prices on the page
$50$14.99$46.50$34.99$11.51$115.99

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of cooldock.app
Nav0% down the page
Hero section of cooldock.app
Hero0% down the page
Logos section of cooldock.app
Logos41% down the page
Pricing section of cooldock.app
Pricing79% down the page
FAQ section of cooldock.app
FAQ87% down the page
Footer section of cooldock.app
Footer95% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“Previously $46.50”
Guarantee element
Guarantee“14-day money-back guarantee”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions Everything you need to know about CoolDock, your useful second

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Free trial / freemium 1,326 of the 1,654 SaaS funnels we checked
Pricing tiers 866 of the 1,654 SaaS funnels we checked
Press / "as seen in" 629 of the 2,379 funnels we checked
Us-vs-them comparison 436 of the 2,382 funnels we checked
Lead-capture form 432 of the 1,664 funnels we checked
Proof above the fold 367 of the 2,382 funnels we checked
Usage / adoption proof 282 of the 2,012 funnels we checked
Scarcity / urgency copy 122 of the 2,379 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

83% of measurable text passes WCAG AA. 4+ runs fail.

worst: “CoolDock” at 1:1 (320px, #edeceb on #edeceb). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Oversized images

weight:oversized-images

19 images are shipped at more than 2x the width shown.

“cooldock-icon-128.webp” is 128px wide, displayed at 30px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

26 of 39 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 36×34px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

13 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.1 MB across 6 measurable resources, but 77 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#edeceb
bg#edeceb
surface#f7f7f7
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog60px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
25pxAa
30pxAa
60pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
FAMILIES
Inter Display
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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