Base body text ~16px, smallest 14px.
01
Brands
▼ thinnest
0 tactics
no named tactics detected on this step
content · Aug 3, 2026
cosmeticbatchcheck.com
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 63 content funnels in that group, above 42%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.
Measured by Roentgen 1.18, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 2358 links seen, 2351 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cosmetic Brand Batch Code Decoders - Cosmetic Batch Check
- Meta description
Search 2,000+ cosmetic brands and open a brand-specific batch code decoder for production date, manufacturing date, lot number, and expiry clues.
- Headline
Cosmetic brand batch code decoders
- Section headings
Choose the brand before entering the code
#
A
B
C
D
E
F
- Buttons and links
Organic Shop
The Body Shop
The Face Shop
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 1
Answers buyer objections
&Nail FAQ Where can I find the &Nail batch code? Start with the box bottom, bottle base, t
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 1 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
28 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 12 content images carry alt text.
Form labels notea11y:form-labels
1 form field relies on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.6 MB across 7 measurable resources, but 38 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
2 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
6 images are shipped at more than 2x the width shown.
“cosmeticbatchcheck-icon-transparent.png” is 962px wide, displayed at 28px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fdfdfb
accent#fdfdfb
bg#fdfdfb
surface#ffffff
text#3f4d49
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog22px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
43pxAa
WEIGHTS
Aa400
Aa640
Aa650
Aa700
Aa720
Aa760
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
