01
Brands
▼ thinnest
0 tactics
no named tactics detected on this step
content · Aug 3, 2026
cosmeticbatchcheck.com
We found more conversion tactics here than on 3% of the 1,781 multi-step funnels we have measured.
1 conversion tactic detected
3 pages walked · measured by Roentgen 1.18
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 2358 links on the entry page, 2351 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
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Proven on the page
1 conversion tactic detected, each backed by text on the page
- Answers buyer objections
&Nail FAQ Where can I find the &Nail batch code? Start with the box bottom, bottle base, t
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Not seen
4 of 5 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 1 more
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Flagged
2 of 12 build checks flagged, each with a fix
- Oversized images
- 6 images are shipped at more than 2x the width shown.
- Tap-target size (mobile)
- 126 of 166 interactive targets are under 44×44px on mobile.
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In their words
The headline:
Cosmetic brand batch code decoders
- Promise
Search 2,000+ cosmetic brands and open a brand-specific batch code decoder for production date, manufacturing…
What we recorded
The funnel, frame by frame
3 steps walked
In their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cosmetic Brand Batch Code Decoders - Cosmetic Batch Check
- Meta description
Search 2,000+ cosmetic brands and open a brand-specific batch code decoder for production date, manufacturing date, lot number, and expiry clues.
- Headline
Cosmetic brand batch code decoders
- Section headings
Choose the brand before entering the code
#
A
B
C
D
E
F
- Buttons and links
Organic Shop
The Body Shop
The Face Shop
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
&Nail FAQ Where can I find the &Nail batch code? Start with the box bottom, bottle base, t
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 11 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“cosmeticbatchcheck-icon-transparent.png” is 962px wide, displayed at 28px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:126 of 166 interactive targets are under 44×44px on mobile.
smallest: “Check” at 47×31px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
28 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.6 MB across 7 measurable resources, but 38 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fdfdfb
accent#fdfdfb
bg#fdfdfb
surface#ffffff
text#3f4d49
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog22px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
43pxAa
WEIGHTS
Aa400
Aa640
Aa650
Aa700
Aa720
Aa760
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
