Body text size
type:Smallest body text is 11px (base ~19px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
saas · Aug 9, 2026
etsyseotools.com
We found more conversion tactics here than on 66% of the 324 entry-page SaaS captures we have measured.
4 conversion tactics detected
1 page walked · measured by Roentgen 1.20.1
Walk 33 links seen, 29 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 79% of them.
The short version, in 4 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Etsy SEO Questions and Answers
- Offers a free trial or free tier
Start Free
- Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 4 more
-
Flagged
4 of 12 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 83% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 11px (base ~19px). below the ~16px readable floor.
- Oversized images
- 5 images are shipped at more than 2x the width shown.
+ 1 more
-
In their words
The headline:
Free Etsy SEO Tools for Keywords, Titles and Tags
- Promise
Use free Etsy SEO tools to find keywords, write titles and descriptions, and generate all 13 tags in one work…
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Etsy SEO Tools for Keywords, Titles & Tags
- Meta description
Use free Etsy SEO tools to find keywords, write titles and descriptions, and generate all 13 tags in one workspace. No signup required.
- Headline
Free Etsy SEO Tools for Keywords, Titles and Tags
- Section headings
Use the Listing Workspace on This Page
Find Etsy Keywords for Your Listing
Write Etsy Titles That Match Search Intent
Write SEO-Friendly Etsy Descriptions
Generate All 13 Etsy Tags
How to Optimize an Etsy Listing for Search
What Are Etsy SEO Tools?
Etsy SEO Questions and Answers
+8 more, not shown- Buttons and links
Start Free
Generate ideas
What is Etsy SEO? +
What are Etsy SEO tools? +
Are these Etsy SEO tools free? +
What is the best Etsy SEO tool? +
How do I find Etsy keywords? +
How many tags does Etsy allow? +
How long can an Etsy title be? +
How do descriptions affect Etsy SEO? +
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Etsy SEO Questions and Answers
proof2 of 4
Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
Start Free
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work
Text contrast (WCAG AA)
contrast:83% of measurable text passes WCAG AA. 4+ runs fail.
worst: “The Etsy SEO workflow” at 2.47:1 (11px, #c18c5d on #f0ebe5). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:5 images are shipped at more than 2x the width shown.
“featured-badge-small.webp” is 655px wide, displayed at 224px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:23 of 54 interactive targets are under 44×44px on mobile.
smallest: “EtsySEOTools” at 169×28px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
12 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#5d7052
accent#5d7052
bg#fefefa
surface#fdfcf8
text#5c5c50
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog24px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
22pxAa
24pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Fraunces · Nunito
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
