Smallest body text is 12px (base ~28px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
7 tactics
$5 +3 more · subscription
saas · Aug 15, 2026
finsi.ai
70/100 Partial
Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 76 links seen, 58 walkable, 5 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 70 Partial 2026-08-09
- 70 Partial 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Finsi - The AI CMO for E-commerce Brands
- Meta description
Finsi is an AI Chief Marketing Officer for Shopify and DTC brands. It owns weekly growth strategy, allocates ad spend across channels, prioritizes retention experiments, and ships campaigns.
- Headline
Agentic Marketing Team for E-commerce. Strategy, decisions, and execution.
- Section headings
Sound familiar?
YOUR AI CMO + EXECUTION TEAM
PROVEN RESULTS
BRANDS THAT GREW WITH FINSI
HOW IT WORKS
Not sure if Finsi is right for you?
FREQUENTLY ASKED QUESTIONS
Hire your AI CMO. Stop hiring dashboards.
+8 more, not shown- Buttons and links
Start Free Pilot
Start Free Trial
Get the Free Audit
book a demo call
- Prices on the page
$5
$15
$4,200
$50
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $4,200/mo
Action path3 of 4
Offers a free trial or free tier
Start Free
Lead-capture form
email, text
Offers a demo or docs entry point
book a demo
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
trusted by
Friction reduction2 of 2
Answers buyer objections
1. What is an AI CMO? 2. How is Finsi different from hiring a fractional CMO or an agency?
Offers a free trial or free tier
Start Free
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
85% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Story coming soon” at 1.05:1 (12px, #ffffff on #f8f9fb). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 1×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
12 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 27 content images carry alt text.
Form labels notea11y:form-labels
2 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
12 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
9 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 4.3 MB across 190 measurable resources, but 203 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
8 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
1 image is shipped at more than 2x the width shown.
“image?url=%2Fimages%2Fclients%2Fhbm.jpeg” is 165px wide, displayed at 65px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
17 elements look clickable but cannot be reached by keyboard.
“1.”, “2.”, “3.”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 2 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
2 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#182440
accent#182440
bg#ffffff
surface#f8f9fb
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
29pxAa
32pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Montserrat
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
