Base body text ~14px, smallest 14px.
01
Digital Marketing Services For Smes Startups
▼ thinnest
1 tactic
content · Aug 9, 2026
florenskairosdigitals.com
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 63 content funnels in that group, above 42%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 20 links seen, 15 walkable, 1 matched, and we walked 2 pages.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
11 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Digital Marketing Services -
- Headline
Digital Marketing Services For SMEs
- Section headings
How We Help busineses Grow With Online Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
FAQs
Services
- Buttons and links
LEARN MORE ABOUT OUR SEARCH ENGINE OPTIMIZATION SERVICES
LEARN MORE ABOUT OUR SOCIAL MEDIA MARKETING SERVICES
GET IN TOUCH
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 1
Answers buyer objections
Which Digital Marketing services do I need?
What we didn’t find
3 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 5 applicable
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Digital Marketing Services” at 1.56:1 (14px, #ffffff on #cfcfcf). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
30 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 10 content images carry alt text.
Named controls needs worka11y:named-controls
2 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 1.4 MB across 82 measurable resources, but 82 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
33 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
4 images are shipped at more than 2x the width shown.
“SEO-service-1536x1152.jpg” is 1439px wide, displayed at 550px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <footer> or <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 18 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
10 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ff2121
accent#ff2121
bg#000000
surface#000000
text#404040
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog34px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
21pxAa
30pxAa
34pxAa
45pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa700
Aa800
FAMILIES
Montserrat · Kumbh Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
