Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
$759.00
content · Sep 24, 2026
freegravelcalculator.com
We found more conversion tactics here than on 41% of the 630 entry-page captures we have measured.
2 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 8 links seen, 8 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 4 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Material · Typical lb/ft³ · Default lb/ft³ · Default kg/m³ · Tons / yd³
- Answers buyer objections
How do I calculate cubic yards of gravel?
-
Not seen
5 of 7 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 5 images are shipped at more than 2x the width shown.
+ 1 more
-
In their words
The headline:
Gravel Calculator
- Promise
Free gravel calculator for cubic yards and tons. Enter area or length × width, depth, and material—pea gravel…
- Prices shown
- $759.00
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Gravel Calculator — Cubic Yards, Tons & Cost (Free)
- Meta description
Free gravel calculator for cubic yards and tons. Enter area or length × width, depth, and material—pea gravel, driveway stone, and more. Includes bag counts and cost estimates.
- Headline
Gravel Calculator
- Section headings
How to use
Formulas
Material density comparison
Recommended gravel depth
Area to volume lookup
FAQ
Related calculators
Measure area
+5 more, not shown- Buttons and links
US (ft / in)
Metric (m / cm)
Driveway gravel
Decorative 2 in
Path 2.5 in
Patio 4 in
Driveway 6 in
Drainage 10 in
Length × width
Circle
+2 more, not shown- Prices on the page
$759.00
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: Material · Typical lb/ft³ · Default lb/ft³ · Default kg/m³ · Tons / yd³
Answers buyer objections
How do I calculate cubic yards of gravel?
What we didn’t find
5 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 7 applicable
Trusted-by logo wall
1,419 of the 1,947 funnels we checked
Press / "as seen in"
608 of the 2,330 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:5 images are shipped at more than 2x the width shown.
“featured-badge-small.webp” is 655px wide, displayed at 152px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:45 of 51 interactive targets are under 44×44px on mobile.
smallest: “Rock calculator” at 107×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
19 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 0.3 MB across 13 measurable resources, but 17 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#eff0ea
bg#ffffff
surface#eff0ea
text#434c48
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
