Body text size
type:Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
saas · Aug 25, 2026
freightcalculatorhub.com
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.26.1
How this was measured
Measured by Roentgen 1.26.1 on 2026-08-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 44 links on the entry page, 35 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Are the calculators really free?
- Makes the pricing ladder explicit
free, $8.25/mo
- Lead-capture form
text, text, text, select
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 4 more
-
Flagged
4 of 12 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 83% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 10px (base ~18px). below the ~16px readable floor.
- Oversized images
- 6 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Freight Quote
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Freight Quote
-
In their words
The headline:
Run the freight numbers in seconds
- Promise
Free freight calculators: instant freight class (NMFC density), CBM, dimensional & chargeable weight, pallet…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Freight Calculator Hub — Free Freight & Shipping Calculators
- Meta description
Free freight calculators: instant freight class (NMFC density), CBM, dimensional & chargeable weight, pallet and container loading. Mobile-first, no sign-up.
- Headline
Run the freight numbers in seconds
- Section headings
Every freight calculator, one place
More than calculators
CALCULATORS
COMPANY
LEGAL
FREIGHT CLASS & NMFC
VOLUME & WEIGHT
PALLETS & CONTAINERS
+3 more, not shown- Buttons and links
in
cm
lb
kg
Export as PDF
Get a quote
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Are the calculators really free?
proof1 of 4
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Makes the pricing ladder explicit
free, $8.25/mo
checkout1 of 2
Lead-capture form
text, text, text, select
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:83% of measurable text passes WCAG AA. 4+ runs fail.
worst: “lb” at 2.39:1 (14px, #94a3b8 on #f4f7fb). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“featured-badge-small.webp” is 655px wide, displayed at 175px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:154 of 179 interactive targets are under 44×44px on mobile.
smallest: “Home” at 41×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Not measurable1
Page weight
At least 0.8 MB across 128 measurable resources, but 93 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#14275f
bg#ffffff
surface#eef2f8
text#475569
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
17pxAa
18pxAa
24pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Archivo · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
