saas · Aug 9, 2026

gettradereadyapp.com

30/100 Sparse

Scores above 53% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 48%.

Walk 5 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$19.99 +1 more  ·  subscription

Free trialPricing tiers

In their own words

15 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
TradeReady — job management & invoicing for tradespeople
Meta description
Price jobs with confidence, send estimates and invoices in seconds, and get paid faster with payment links. The job management app for independent tradespeople. Works offline.
Headline
Run your trade business from your pocket.
Section headings
Price itSend itGet paidNever guess a price again.From lead to paid, one pipeline.Stop chasing checks.An AI coach that knows your business.Basements. Crawl spaces. Dead zones.
Buttons and links
Get the appDownload on the App Store
Prices on the page
$19.99$199.99

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of gettradereadyapp.com
Nav1% down the page
Features section of gettradereadyapp.com
Features18% down the page
Pricing section of gettradereadyapp.com
Pricing83% down the page
Footer section of gettradereadyapp.com
Footer95% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $19.99/mo

Action path1 of 4

Offers a free trial or free tier FREE TRIAL

Friction reduction1 of 2

Offers a free trial or free tier FREE TRIAL

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Trusted-by logo wall 1050 of 1369 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 1 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

2 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 4 content images carry alt text.

Label in name notea11y:label-in-name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & deliveryclear

Page weight passesweight:page-weight

At least 0.4 MB across 11 measurable resources. 1 cross-origin resource did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images noteweight:oversized-images

4 images are shipped at more than 2x the width shown.

“hero-today.webp” is 640px wide, displayed at 266px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0c335e
accent#0c335e
bg#ffffff
surface#e4eef7
text#14213d
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog24px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
24pxAa
34pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Chakra Petch · Public Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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