This report was measured 62 days ago — past our freshness window.

saas · Aug 9, 2026

gettradereadyapp.com

We found more conversion tactics here than on 19% of the 324 entry-page SaaS captures we have measured.

2 conversion tactics detected

1 page walked · measured by Roentgen 1.20.1

Walk 5 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 41% of them.

The short version, in 4 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    FREE TRIAL
    Makes the pricing ladder explicit
    free, $19.99/mo

    See all 2

  2. Not seen

    9 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 6 more

    See what we looked for

  3. Flagged

    2 of 10 build checks flagged, each with a fix

    Body text size
    Smallest body text is 11px (base ~18px). below the ~16px readable floor.
    Tap-target size (mobile)
    2 of 14 interactive targets are under 44×44px on mobile.

    See the fixes

  4. In their words

    The headline: Run your trade business from your pocket.

    Promise
    Price jobs with confidence, send estimates and invoices in seconds, and get paid faster with payment links. T…
    Prices shown
    $19.99 · $199.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$19.99 +1 more  ·  subscription

Free trialPricing tiers

In their own words

15 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
TradeReady — job management & invoicing for tradespeople
Meta description
Price jobs with confidence, send estimates and invoices in seconds, and get paid faster with payment links. The job management app for independent tradespeople. Works offline.
Headline
Run your trade business from your pocket.
Section headings
Price itSend itGet paidNever guess a price again.From lead to paid, one pipeline.Stop chasing checks.An AI coach that knows your business.Basements. Crawl spaces. Dead zones.
Buttons and links
Get the appDownload on the App Store
Prices on the page
$19.99$199.99

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of gettradereadyapp.com
Nav1% down the page
Features section of gettradereadyapp.com
Features18% down the page
Pricing section of gettradereadyapp.com
Pricing83% down the page
Footer section of gettradereadyapp.com
Footer95% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

offer2 of 2

Offers a free trial or free tier FREE TRIAL
Makes the pricing ladder explicit free, $19.99/mo

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 10 measured checks need work

Body text size

type:body-text-size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

2 of 14 interactive targets are under 44×44px on mobile.

smallest: “Get the app” at 111×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0c335e
accent#0c335e
bg#ffffff
surface#e4eef7
text#14213d
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog24px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
24pxAa
34pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Chakra Petch · Public Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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