Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Sep 24, 2026
heictopng.org
We found more conversion tactics here than on 19% of the 324 entry-page SaaS captures we have measured.
2 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 35 links seen, 29 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 41% of them.
The short version, in 4 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
HEIC to PNG — Frequently Asked Questions
- Shows customer logos or a trusted-by claim
logos: Listed on Turbo0, Product Hunt, AI Agents Directory, Powered by Startup Fast, Find
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 6 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
- Oversized images
- 9 images are shipped at more than 2x the width shown.
+ 1 more
-
In their words
The headline:
Batch-Convert HEIC to PNG — Free, No Daily Limit, On-Device
- Promise
Convert HEIC to PNG in your browser — photos are processed on your device and never sent to a server. Batch-c…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 2 conversion tactics detected since 2026-08-09.
- 2 tactics 2026-08-09
- 2 tactics 2026-09-24
The funnel, frame by frame
1 step walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free HEIC to PNG Converter — Unlimited Batches, No Sign-Up
- Meta description
Convert HEIC to PNG in your browser — photos are processed on your device and never sent to a server. Batch-convert free: no sign-up, no daily limit.
- Headline
Batch-Convert HEIC to PNG — Free, No Daily Limit, On-Device
- Section headings
Your photos never leave your device
HEIC vs PNG vs JPG — Which Should You Use?
What Makes This HEIC to PNG Converter Different
How to Convert HEIC to PNG Online for Free
Convert HEIC to any format, on any device
HEIC to PNG — Frequently Asked Questions
Convert HEIC to PNG now
No upload, ever
+7 more, not shown- Buttons and links
🇺🇸 English
upload files
Advanced Settings
on
Original (no resize)
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
HEIC to PNG — Frequently Asked Questions
proof1 of 4
Shows customer logos or a trusted-by claim
logos: Listed on Turbo0, Product Hunt, AI Agents Directory, Powered by Startup Fast, Find
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“badge-light.png” is 1800px wide, displayed at 213px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:30 of 94 interactive targets are under 44×44px on mobile.
smallest: “Toggle menu” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.0 MB across 135 measurable resources, but 53 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#2563eb
accent#2563eb
bg#f8f9fa
surface#ffffff
text#3c4043
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
