affiliate · Sep 14, 2026

horsepicker.net

Scores higher than 36% of 1,519 multi-step funnels we have measured. Among the 86 affiliate funnels in that group, higher than 61%.

3 conversion tactics detected

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-14. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.

Walk 56 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

£40 +1 more  ·  subscription

ComparisonFAQNo card
Compare
02

Compare

▼ thinnest
2 tactics

£40 +2 more  ·  subscription

ComparisonFAQ

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free Horse Racing Tips Today | AI Predictions for Every UK & Irish Meeting — HorsePicker
Meta description
Free AI horse racing tips for every UK and Irish meeting. Daily predictions, Lucky 15 selections and naps, with the result of every pick published the next day. No subscription required.
Headline
Free Horse Racing Tips Today AI Predictions for Every Meeting
Section headings
Free Racing Tips & PredictionsRacing Tips by Course & Race TypeAI Horse Racing Tips & PredictionsHow Our AI Racing Predictions WorkHow HorsePicker ComparesRacing Betting GuidesFrequently Asked QuestionsGet Today's Free AI Racing Tips+8 more, not shown
Prices on the page
£40£30

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of horsepicker.net
Nav0% down the page
Hero section of horsepicker.net
Hero1% down the page
Comparison section of horsepicker.net
Comparison58% down the page
FAQ section of horsepicker.net
FAQ79% down the page
Footer section of horsepicker.net
Footer96% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Ranks options in a best-of list ranked list

Friction reduction1 of 1

Answers buyer objections Is HorsePicker really free?

Value reinforcement1 of 2

Compares itself against alternatives comparison table: Feature · HorsePicker · Racing Post · Timeform

What we didn’t find

7 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 10 applicable

Trusted-by logo wall 1,294 of the 1,729 funnels we checked
Press / "as seen in" 560 of the 2,135 funnels we checked
Proof above the fold 334 of the 2,142 funnels we checked
Usage / adoption proof 258 of the 1,729 funnels we checked
Scarcity / urgency copy 108 of the 2,135 funnels we checked
Affiliate disclosure 34 of the 145 affiliate funnels we checked
Outbound offer CTAs 7 of the 145 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

83% of measurable text passes WCAG AA. 4+ runs fail.

worst: “© 2024-2026 HorsePicker.net - Free AI Horse Racing Tips” at 2.66:1 (14px, #555555 on #0a0a0a). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Worth knowing4

Line length

25 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

8 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.0 MB across 2 measurable resources, but 7 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison table: Feature · HorsePicker · Racing Post · Timeformcomparison copy Racing Post vs HorsePicker: Which Is Better in 2026?

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#1a2e1a
bg#0d0d0d
surface#0d0d0d
text#999999
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog35px
A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
32pxAa
35pxAa
42pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls