Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
affiliate · Sep 21, 2026
comparitech.com
We found more conversion tactics here than on 97% of the 87 multi-step affiliate funnels we have measured.
9 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 99% of them.
Walk 252 links on the entry page, 129 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
9 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
Search English VPN By Use VPN Intelligence Platform Business
- Answers buyer objections
Does NordVPN offer a student discount? If you’re a student, you can get an exclusive disco
- Puts proof in the first viewport
NordVPN Review (Save Up To 77% + Get 3 months Free)
+ 6 more with evidence
-
Not seen
1 of 10 applicable tactics we checked for and did not see
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
-
Flagged
5 of 17 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Form labels
- 2 of 12 form fields have no label.
- Named controls
- 80 buttons/links have no accessible name (icon-only, no aria-label).
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Password Managers
- Step 1
- Homepage / Lander
- Step 2
- Vpn
- Step 3
- Antivirus
+ 1 more step
-
In their words
The headline:
Tech Research, Comparisons & Ratings You Can Trust
- Promise
Tech researched, compared and rated
What we recorded
Progress
9 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
8 → 9 across 9 scans since 2026-07-21. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 8 tactics 2026-07-21
- 9 tactics 2026-07-30
- 9 tactics 2026-08-01
- 9 tactics 2026-08-02
- 9 tactics 2026-08-03
- 9 tactics 2026-08-05
- 9 tactics 2026-08-12
- 9 tactics 2026-08-15
- 9 tactics 2026-09-21
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
5 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Comparitech - Tech researched, compared and rated
- Meta description
Tech researched, compared and rated
- Headline
Tech Research, Comparisons & Ratings You Can Trust
- Buttons and links
Search
Explore Popular Posts Latest News
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
9 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
Search English VPN By Use VPN Intelligence Platform Business
Answers buyer objections
Does NordVPN offer a student discount? If you’re a student, you can get an exclusive disco
proof5 of 5
Puts proof in the first viewport
NordVPN Review (Save Up To 77% + Get 3 months Free)
Shows customer logos or a trusted-by claim
used by
Puts a number on adoption
50 million users
Discloses its affiliate relationship
disclosure present
Shows press logos or an as-seen-in claim
featured in
checkout1 of 1
Sends visitors to a merchant to buy
GET DEAL >
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
1 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see1 of 10 applicable
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 16 measured checks need work1 could not be measured — not counted either way
Form labels
a11y:2 of 12 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:80 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:5 images are shipped at more than 2x the width shown.
“Norton_Horizontal_for-Light-Background.j” is 2401px wide, displayed at 135px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:308 of 403 interactive targets are under 44×44px on mobile.
smallest: “Antivirus” at 42×12px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
1 of 57 content images (2%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
5 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.4 MB across 15 measurable resources, but 182 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources · Inline validation
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessPage matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers
Ranked "best of" list
p2: ranked listAffiliate disclosure
p2: disclosure presentOutbound offer CTAs
p2: GET DEAL >
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0093d3
accent#0093d3
bg#ffffff
surface#f3f3f3
text#444444
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog21px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
21pxAa
38pxAa
WEIGHTS
Aa100
Aa300
Aa400
Aa600
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
