Smallest body text is 11px (base ~14px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.
8 of 8 conversion signals detected
100/100 coverage
Excellent★★★★★weighted for impact · 5 measured categories
UXXRAY scans for 8 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.5; detection improves, so rescan anytime.
Score breakdown
Offer clarity7/7
Action path13/13
Trust & proof16/16
Friction reduction6/6
Value reinforcement10/10
The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
how clearly they present the deal and its valuemeasured
7/7highpoints earned
Ranked "best of" list
Action
the path to convert. CTA, sign-up, checkoutmeasured
13/13highpoints earned
Proof above the foldNordVPN Review (Save Up To 77% + Get 3 months Free)Updated: October 2, 2023 Read user reviewsUpdated: November 6, 2025 Read user reviews
Outbound offer CTAsGet 60% OFF annual plan Get Deal
Trust
proof, social proof, and credibilitymeasured
16/16highpoints earned
Trusted-by logo walllogos: Norton pricing May 2022, nortoneicar1(1), norton live sample, Norton Privacy Monito
Usage / adoption proof50 million users
Affiliate disclosure
Friction
objections answered, barriers removedmeasured
6/6highpoints earned
FAQ / objection handlingDoes Norton Antivirus offer a free trial? Although Norton Antivirus doesn’t offer a free tIs Proton Pass better than 1Password? For privacy and overall value, yes. Proton Pass offe
Value
why it’s worth it. comparison and reinforcementmeasured
10/10highpoints earned
Us-vs-them comparisonSearch English VPN By Use Best VPNs of 2026 Business VPN NetSearch VPN By Use Best VPNs of 2026 Business VPN Netflix Kod
Usage / adoption proof50 million users
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
99% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~14px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
2 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
NOTEImage alt text
1 of 57 content images (2%) have no alt attribute.
Add descriptive alt to content images; alt="" for purely decorative ones.
NEEDS WORKForm labels
2 of 12 form fields have no label.
Give every input a <label> or aria-label; placeholders are not labels.
NEEDS WORKNamed controls
68 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Playbook match
which funnel play this page runs — measured, evidence-quotedderived
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#0093d3
accent#0093d3
bg#ffffff
surface#f3f3f3
text#444444
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog21px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale
List item two
List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
# Agent Brief. build in the style of comparitech.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Vpn → Antivirus → Password Managers
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 70.4% | background |
| `#f3f3f3` | 10.3% | background |
| `#0177a5` | 6.3% | accent/brand |
| `#f8f8f8` | 5.7% | background |
| `#000000` | 4.4% | support |
| `#0093d3` | 1.7% | accent/brand |
| `#006c9b` | 1.1% | accent/brand |
| `#006b9d` | 0.1% | accent/brand |
Curated roles: `primary=#0093d3` · `accent=#0093d3` · `bg=#ffffff` · `surface=#f3f3f3` · `text=#444444`
## Type
- Display: `Arial`
- Body: `Arial`
- Size scale (px): 12, 14, 15, 16, 17, 18, 20, 21, 38
- Radius (px): 3, 10, 12, 18, 50
## Patterns detected (fact-based). 8/8
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: Search English VPN By Use Best VPNs of 2026 Business VPN Net; p3: Search English VPN By Use Best VPNs of 2026 Business VPN Net; p4: Search VPN By Use Best VPNs of 2026 Business VPN Netflix Kod)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Does NordVPN offer a student discount? If you’re a student, you can get an exclusive disco; p3: Does Norton Antivirus offer a free trial? Although Norton Antivirus doesn’t offer a free t; p4: Is Proton Pass better than 1Password? For privacy and overall value, yes. Proton Pass offe)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: NordVPN Review (Save Up To 77% + Get 3 months Free); p3: Updated: October 2, 2023
Read user reviews; p4: Updated: November 6, 2025
Read user reviews)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(p2: used by; p3: logos: Norton pricing May 2022, nortoneicar1(1), norton live sample, Norton Privacy Monito; p4: logos: proton pass pricing, proton monthly plan, Proton chrome extension, proton pass crea)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(p3: 50 million users)_
- **Outbound offer CTAs**. "View deal / check price / shop at" CTAs sending visitors to a merchant. the affiliate money link. _(p2: GET DEAL >; p3: GET DEAL >; p4: Get 60% OFF annual plan Get Deal)_
- **Affiliate disclosure**. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal. _(p2: disclosure present; p3: disclosure present; p4: disclosure present)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(p2: ranked list; p3: ranked list; p4: ranked list)_
## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "84% off", "76% off"
- `Money Back Guarantee`. e.g. "Money Back Guarantee", "60-day money-back guarantee"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
comparitech.com · 100/100 · Excellent
Tell us what we missed
We'll take a look and improve detection if you're right.
