Smallest body text is 10px (base ~10px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.
8 of 8 conversion signals detected
100/100 coverage
Excellent★★★★★weighted for impact · 5 measured categories
UXXRAY scans for 8 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.5; detection improves, so rescan anytime.
Score breakdown
Offer clarity7/7
Action path13/13
Trust & proof16/16
Friction reduction6/6
Value reinforcement10/10
The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
comparison tablep3: comparison table: Plan · Monitoring fee · 24/7 Emergency dispatch · Active Guard · Videocomparison copyADT vs. other security brands
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#342c2a
accent#342c2a
bg#efefef
surface#ffffff
text#6e6361
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale
List item two
List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
# Agent Brief. build in the style of safewise.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Deals → Home Security Systems → Home Security Systems
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#efefef` | 49.2% | background |
| `#342c2a` | 30.7% | support |
| `#ffffff` | 19.3% | background |
| `#ae4332` | 0.5% | accent/brand |
| `#a6d5de` | 0.1% | support |
| `#5aacbd` | 0.1% | support |
| `#5f5f5f` | 0.1% | support |
Curated roles: `primary=#342c2a` · `accent=#342c2a` · `bg=#efefef` · `surface=#ffffff` · `text=#6e6361`
## Type
- Display: `Nunito Sans`
- Body: `Open Sans`
- Size scale (px): 10, 13, 14, 16, 18, 20, 24, 30, 42
- Radius (px): 2, 4, 5, 7, 50
## Patterns detected (fact-based). 8/8
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Plan · Monitoring fee · 24/7 Emergency dispatch · Active Guard · Video; p4: comparison grid: 5 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Expand All When is Black Friday? Black Friday takes place every year on the day after Than; p3: Expand All Does SimpliSafe support guest logins and PINs? You can access the SimpliSafe ap; p4: Is it worth it to get ADT? ADT is worth it if you want the reassurance and experience that)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: myFirst Fone R2 Review; p2: myFirst Fone R2 Review; p3: myFirst Fone R2 Review)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by; p2: used by; p3: used by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(p3: 29,000 users; p4: 6 million customers)_
- **Outbound offer CTAs**. "View deal / check price / shop at" CTAs sending visitors to a merchant. the affiliate money link. _(p2: How do you shop on Black Friday?)_
- **Affiliate disclosure**. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal. _(home: disclosure present; p2: disclosure present; p3: disclosure present)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(p2: ranked list)_
## Proof language (harvested strings → templates)
- `Limited time`. e.g. "Limited time"
- `{N}% off`. e.g. "50% off"
- `{N} reviews`. e.g. "323,000 reviews"
- `Over {N} users`. e.g. "Over 29,000 users"
- `{X} out of 5`. e.g. "4.8 out of 5"
- `{N}-day money-back guarantee`. e.g. "60-day money-back guarantee"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 6 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
safewise.com · 100/100 · Excellent
Tell us what we missed
We'll take a look and improve detection if you're right.
