This report was measured 32 days ago — past our freshness window.

affiliate · Sep 19, 2026

safewise.com

We found more conversion tactics here than on 97% of the 87 multi-step affiliate funnels we have measured.

9 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-19. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 99% of them.

Walk 210 links on the entry page, 169 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    9 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: Security company · Self-monitor · Installation · Monitoring starts at ·
    Answers buyer objections
    Expand All When is Black Friday? Black Friday takes place every year on the day after Than
    Puts proof in the first viewport
    myFirst Fone R2 Review

    + 6 more with evidence

    See all 9

  2. Not seen

    1 of 10 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    See what we looked for

  3. Flagged

    6 of 16 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Named controls
    19 buttons/links have no accessible name (icon-only, no aria-label).
    Page weight
    At least 11.9 MB across 382 measurable resources. 522 cross-origin resources did not expo…

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Home Security Systems to Adt Self Setup

    Step 1
    Home Security Systems
    Step 2
    Deals
    Step 3
    Adt

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Essential Home Security Systems Guide for 2026

    Promise
    Learn how home security systems work, what features to look for, and how to choose the right protection for y…
    Prices shown
    $200 · $600 · $15

    Read every quote

Captured Home Security Systems
Step 1 · Home Security Systems1 / 4

What we recorded

Progress

7 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 7 scans Same 9 conversion tactics detected since 2026-07-30.
  1. 9 tactics 2026-07-30
  2. 9 tactics 2026-08-01
  3. 9 tactics 2026-08-02
  4. 9 tactics 2026-08-05
  5. 9 tactics 2026-08-12
  6. 9 tactics 2026-08-15
  7. 9 tactics 2026-09-19

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Home Security Systems
01

Home Security Systems

5 tactics

$200 +24 more  ·  subscription  ·  1 proof point

ReviewsComparisonTrust badgesLogo wallPricing tiers
Deals
02

Deals

▼ thinnest
4 tactics

$0 +5 more  ·  50% off  ·  subscription  ·  2 proof points

FAQTrust badgesFree trialLogo wall
Adt
03

Adt

▲ strongest
7 tactics

$45.99 +22 more  ·  subscription

Sticky CTAComparisonFAQTrust badgesLogo wallUsage proofPricing tiers
Adt Self Setup
04

Adt Self Setup

5 tactics

$24.99 +21 more  ·  subscription

ComparisonFAQTrust badgesLogo wallPricing tiers

In their own words

55 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Essential Home Security Systems Guide for 2026 | SafeWise
Meta description
Learn how home security systems work, what features to look for, and how to choose the right protection for your home. Start with the basics in our expert guide.
Headline
Essential Home Security Systems Guide for 2026
Section headings
In this guideHow to choose a home security systemHome security monitoring optionsInstallation: Professional vs. DIYHome security equipmentMobile appsCost and budgetingHome security stats and trends+8 more, not shown
Buttons and links
Why you can trust SafeWiseKey takeawaysGet the biosSee SimpliSafe specsSee ADT specsSee Vivint specsSee Cove specsSee Ring Alarm specsSee Frontpoint specsSee Abode specs+1 more, not shown
Prices on the page
$200$600$15$45$32.26$99.00$3.99$24.99+17 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of safewise.com
Nav0% down the page
Comparison section of safewise.com
Comparison0% down the page
Footer section of safewise.com
Footer98% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“Trial period: 6-Month ADT Money-Back Guarantee*”
Rating element
Rating“Excellent professional monitoring”

What we found

9 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: Security company · Self-monitor · Installation · Monitoring starts at ·
Answers buyer objections Expand All When is Black Friday? Black Friday takes place every year on the day after Than

proof4 of 5

Puts proof in the first viewport myFirst Fone R2 Review
Shows customer logos or a trusted-by claim used by
Puts a number on adoption 6 million customers
Discloses its affiliate relationship disclosure present

checkout1 of 1

Sends visitors to a merchant to buy How do you shop on Black Friday?

offer1 of 1

Ranks options in a best-of list ranked list

urgency1 of 1

Signals scarcity without a live clock Limited time

What we didn’t find

1 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see1 of 10 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 16 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

19 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 11.9 MB across 382 measurable resources. 522 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

197 images are shipped at more than 2x the width shown.

“Untitled-design-42-300x122.jpg” is 720px wide, displayed at 176px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

576 of 790 interactive targets are under 44×44px on mobile.

smallest: “may earn money” at 78×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Playbook match

2 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list p2: ranked listAffiliate disclosure home-security-systems: disclosure presentOutbound offer CTAs p2: How do you shop on Black Friday?

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home-security-systems: comparison table: Security company · Self-monitor · Installation · Monitoring starts at · comparison copy Installation: Professional vs. DIY

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#459aa9
bg#efefef
surface#ffffff
text#6e6361
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa700
Aa800
FAMILIES
Nunito Sans · Open Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

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