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2 tactics
content · Oct 7, 2026
idphotoapp.passports.pics
We found more conversion tactics here than on 21% of the 662 entry-page captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.28.1
Walk 36 links seen, 31 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 4 parts
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Proven on the page
1 conversion tactic detected, each backed by text on the page
- Answers buyer objections
Is my photo uploaded anywhere? No — there is no upload step at all. This tool is JavaScrip
-
Not seen
6 of 7 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
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Flagged
1 of 10 build checks flagged, each with a fix
- Tap-target size (mobile)
- 19 of 38 interactive targets are under 44×44px on mobile.
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In their words
The headline:
ID Photo Maker — Badges, Student IDs & Cards
- Promise
ID photo maker for badges, student IDs and cards — guided crop with head-position guides, background check, e…
What we recorded
The funnel, frame by frame
1 step walked
In their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ID Photo Maker — Badges, Student IDs & Cards | ID Photo App
- Meta description
ID photo maker for badges, student IDs and cards — guided crop with head-position guides, background check, exact downloads and a 4×6 print sheet.
- Headline
ID Photo Maker — Badges, Student IDs & Cards
- Section headings
Every ID photo that isn’t a passport
How the guided crop works
Honest about what “the rules” are
Private by design
Frequently asked questions
Latest articles
Is my photo uploaded anywhere?
Which presets are included?
+6 more, not shown
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Is my photo uploaded anywhere? No — there is no upload step at all. This tool is JavaScrip
What we didn’t find
6 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 7 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 1 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion1 of 9 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:19 of 38 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 32×44px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 0.3 MB across 11 measurable resources, but 6 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6f7fb
bg#ffffff
surface#f6f7fb
text#565d75
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog22px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
22pxAa
40pxAa
WEIGHTS
Aa400
Aa550
Aa600
Aa650
Aa700
Aa800
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
