saas · Sep 29, 2026

ispbox.net

We found more conversion tactics here than on 96% of the 1,350 multi-step SaaS funnels we have measured.

8 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 96% of them.

Walk 104 links on the entry page, 97 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    8 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Puts proof in the first viewport
    01 ISP OPERATING SYSTEM
    Offers a free trial or free tier
    Start free

    + 5 more with evidence

    See all 8

  2. Not seen

    3 of 11 applicable tactics we checked for and did not see

    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Usage / adoption proof
    A count of developers / teams / companies / stars using the product.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    See what we looked for

  3. Flagged

    4 of 15 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Render-blocking resources
    9 stylesheets/scripts in <head> block first paint.
    Oversized images
    81 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Demo Call

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Feature

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Billing, network & customers - one panel for your ISP

    Promise
    ISP billing, CRM, ticketing, and network automation suite for wireless and fiber providers.
    Prices shown
    $25 · $45 · $45.00

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$25 +17 more  ·  subscription

FAQPressFree trialLogo wallPricing tiers
Features
02

Features

5 tactics

$25  ·  subscription

Trust badgesPressFree trialLogo wallPricing tiers
Feature
03

Feature

5 tactics
FAQPressFree trialLogo wallDemo / docs
Demo Call
04

Demo Call

▼ thinnest
4 tactics
PressFree trialLogo wallDemo / docs

In their own words

41 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
ISPbox - ISP Management Software for ISPs | From $25/month - ISPBox
Meta description
ISP billing, CRM, ticketing, and network automation suite for wireless and fiber providers.
Headline
Billing, network & customers - one panel for your ISP
Section headings
Plan, document, and grow your network on live mapsSelf-service portal your subscribers will useSee the money side of your ISP at a glancePlan technician routes and hit your install windowsRun your ISP from your pocketYour ISP panel now speaks AITrack every ONT, router and SFP from stock to subscriberEvery ticket comes with the context to close it+8 more, not shown
Buttons and links
🇬🇧Start free trialTry the live demoJoin Early Access Program
Prices on the page
$25$45$45.00$1.25$1.00$0.40$0.30$50+10 more, not shown

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of ispbox.net
Nav0% down the page
Hero section of ispbox.net
Hero0% down the page
Logos section of ispbox.net
Logos46% down the page
CTA section of ispbox.net
CTA67% down the page
Pricing section of ispbox.net
Pricing69% down the page
FAQ section of ispbox.net
FAQ90% down the page
Footer section of ispbox.net
Footer97% down the page

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof3 of 4

Puts proof in the first viewport 01 ISP OPERATING SYSTEM
Shows customer logos or a trusted-by claim logos: ISPbox Dashboard, Customer Portal, Billing automation, Customer portal built in, Sp
Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $25/mo

checkout2 of 2

Offers a demo or docs entry point Documentation
Lead-capture form text, email, text, Client count, current software, what you want to see...

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see3 of 11 applicable

Us-vs-them comparison 441 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

81 images are shipped at more than 2x the width shown.

“customer_portal_3.webp” is 3248px wide, displayed at 827px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

397 of 584 interactive targets are under 44×44px on mobile.

smallest: “Toggle dark mode” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 3.5 MB across 63 measurable resources, but 302 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#18181b
bg#fafafa
surface#ffffff
text#52525b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque · Hanken Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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