Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
saas · Sep 27, 2026
journal.financialtechwiz.com
We found more conversion tactics here than on 44% of the 323 entry-page SaaS captures we have measured.
3 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 7 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-27. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 630 entry-page captures, more conversion tactics than 63% of them.
The short version, in 4 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logo wall (7 distinct marks)
- Makes the pricing ladder explicit
free, $9.92/mo, $19/mo, $19mo
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
4 of 10 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 87% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Named controls
- 31 buttons/links have no accessible name (icon-only, no aria-label).
+ 1 more
-
In their words
The headline:
The Trading Journal Built to Track, Analyze, and Improve Your Performance
- Promise
Log trades, compare portfolios and backtests against the market, and use AI to find the patterns behind your…
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Trading Journal | Financial Tech Wiz
- Meta description
Log trades, compare portfolios and backtests against the market, and use AI to find the patterns behind your performance.
- Headline
The Trading Journal Built to Track, Analyze, and Improve Your Performance
- Section headings
See your portfolio against the market.
See how the journal fits into your workflow.
Stop treating every green month as proof.
Product
Explore
Legal
- Buttons and links
Start Free Trial
Net liquidity
Closed trades
Custom dates
Try the journal free
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logo wall (7 distinct marks)
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
free, $9.92/mo, $19/mo, $19mo
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,541 of the 2,334 funnels we checked
Press / "as seen in"
608 of the 2,330 funnels we checked
Demo / docs entry
559 of the 1,631 funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 9 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Start Free Trial” at 2.36:1 (12px, #ffffff on #16c172). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:31 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:30 of 54 interactive targets are under 44×44px on mobile.
smallest: “Toggle mobile menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 0.2 MB across 19 measurable resources, but 6 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0087d7
accent#0087d7
bg#ffffff
surface#f6f9fa
text#5d6b7a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox53px
Jumps over the lazy dog40px
A subheading in their voice25px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
25pxAa
40pxAa
53pxAa
WEIGHTS
Aa400
Aa650
Aa670
Aa680
Aa700
Aa750
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
