Base body text ~16px, smallest 14px.
01
Homepage / Lander
2 tactics
subscription · 1 proof point
saas · Aug 9, 2026
kabitapp.com
30/100 Sparse
Scores above 53% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 48%.
Walk 21 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
10 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Kabit: Habit Tracker App | Build Better Routines
- Meta description
Kabit: Free habit tracker app for iOS with streak counters, widgets & smart reminders. Build better daily routines. Join 50,000+ users. Download now.
- Headline
Habit Tracker App that makes consistency simple
- Section headings
Build better habits, Anytime, Anywhere
Hear it from our users
The Kabit Journal
Frequently asked questions
Habit Tracker vs Calendar: Which One Should You Use?
- Buttons and links
4.7 ★ • Download App 4.7 ★ • Download App
SCAN TO DOWNLOAD
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Puts proof in the first viewport
4.7 ★ • Download App 4.7 ★ • Download App
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: 1000+ 5 star reviews, 4.7 Avg global ratings, kabit-app, calendar, streaks
Friction reduction1 of 2
Answers buyer objections
Frequently asked questions
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA. 26% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size passestype:body-text-size
Line height needs worktype:line-height
Body line-height is 1.2×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 72 content images carry alt text.
Heading levels notea11y:heading-levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 1.2 MB across 61 measurable resources, but 22 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Oversized images needs workweight:oversized-images
35 images are shipped at more than 2x the width shown.
“YlYIbfFEujexwgWABDzpsRlY.webp?width=722&” is 722px wide, displayed at 279px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
73 elements look clickable but cannot be reached by keyboard.
“See your progress clearly Understa”, “See your progress clearly Understa”, “See your progress clearly”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fef5ea
accent#fef5ea
bg#fdfdfd
surface#ffffff
text#3d0000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox456px
Jumps over the lazy dog60px
A subheading in their voice52px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
13pxAa
14pxAa
16pxAa
18pxAa
22pxAa
40pxAa
48pxAa
52pxAa
60pxAa
456pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Outfit · Satoshi
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
