saas · Sep 21, 2026

kibbi.ai

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 45 links on the entry page, 13 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Puts proof in the first viewport
    Try it for free No credit card required 4.7 Average rating
    Offers a free trial or free tier
    No credit card required

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 3 more

    See what we looked for

  3. Flagged

    6 of 16 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Named controls
    8 buttons/links have no accessible name (icon-only, no aria-label).
    Page weight
    At least 7.2 MB across 50 measurable resources. 65 cross-origin resources did not expose…

    + 3 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Create a children's book about anything in minutes with AI. Starring your kid.

    Promise
    Create personalized storybooks matched to your child's age and reading stage. Read online tonight or print a…
    Prices shown
    $9.99 · $14.99 · $24.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 5 conversion tactics detected since 2026-08-12.
  1. 5 tactics 2026-08-12
  2. 5 tactics 2026-08-15
  3. 5 tactics 2026-09-21

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$9.99 +3 more  ·  subscription  ·  1 proof point

Sticky CTAFree giftFAQNo cardLogo wall
Pricing
02

Pricing

4 tactics

$9.99 +3 more  ·  subscription  ·  1 proof point

Sticky CTAFree giftFAQNo card
Signup
03

Signup

▼ thinnest
2 tactics
Free giftNo card

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Personalized Storybooks for Kids | Kibbi
Meta description
Create personalized storybooks matched to your child's age and reading stage. Read online tonight or print a keepsake. Try it for free, no credit card required.
Headline
Create a children's book about anything in minutes with AI. Starring your kid.
Section headings
Read example storiesA bookshelf that grows with them—one story at a timeFrom idea to storytime in minutesMore personal than a generic story generatorChoose Your Illustration StyleWhat users are sayingSee what you getA story about your child. A keepsake whenever you want one.+8 more, not shown
Buttons and links
ProductsPreviousNextHow long does it take to make a story?Do I need to know how to write?What ages is Kibbi for?Can I pick the topic?Can I order a real printed copy?How much does it cost?Help+1 more, not shown
Prices on the page
$9.99$14.99$24.99$0.50

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of kibbi.ai
Nav0% down the page
Hero section of kibbi.ai
Hero0% down the page
Pricing section of kibbi.ai
Pricing52% down the page
FAQ section of kibbi.ai
FAQ75% down the page
Footer section of kibbi.ai
Footer92% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“No credit card required”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof2 of 4

Puts proof in the first viewport Try it for free No credit card required 4.7 Average rating
Shows customer logos or a trusted-by claim logos: Welcome, Baby Lily, Milo's First Christmas, Sam and the Red Cap, There You Are, Nor

offer1 of 2

Offers a free trial or free tier No credit card required

checkout1 of 2

Lead-capture form email, password, password

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 16 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

8 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 7.2 MB across 50 measurable resources. 65 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

31 images are shipped at more than 2x the width shown.

“gmail-icon-CMMm2U_j.png” is 2560px wide, displayed at 20px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

38 of 88 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 20×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

11 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

20 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ede8de
bg#fbf8f4
surface#ffffff
text#262626
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
32pxAa
36pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Crimson Text · Lato
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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