Body text size
type:Smallest body text is 11px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
$0 +1 more
saas · Aug 9, 2026
kitchicon.com
We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.
3 conversion tactics detected
3 pages walked · measured by Roentgen 1.20.1
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 53 links on the entry page, 29 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Free tier
- Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
- Makes the pricing ladder explicit
free, $8.99/mo
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Body text size
- Smallest body text is 11px (base ~18px). below the ~16px readable floor.
- Render-blocking resources
- 8 stylesheets/scripts in <head> block first paint.
- Landmark regions
- No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Compare
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Compare
-
In their words
The headline:
Decide what to cook. Cook it with confidence.
- Promise
Kitchicon is an AI kitchen companion with dietary hard rules. Plan meals, cook step by step, and shop in one…
- Prices shown
- $0 · $8.99
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Kitchicon: AI Kitchen Assistant & Meal Planner
- Meta description
Kitchicon is an AI kitchen companion with dietary hard rules. Plan meals, cook step by step, and shop in one place. Data is never sold or used to train AI.
- Headline
Decide what to cook. Cook it with confidence.
- Section headings
Not sure what to cook?
What is Kitchicon?
Dietary hard rules. Privacy you can trust.
Everything your kitchen needs in one place.
Built for real kitchen workflows.
Simple plans. Real free value.
Cooks are signing up fast.
Go deeper on what Kitchicon does.
+8 more, not shown- Buttons and links
Install App
Get my first recipe in 30 seconds
Get started
Get started free
- Prices on the page
$0
$8.99
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
offer2 of 2
Offers a free trial or free tier
Free tier
Makes the pricing ladder explicit
free, $8.99/mo
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work
Render-blocking resources
weight:8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:46 of 74 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 35×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#161412
accent#161412
bg#ffffff
surface#ffffff
text#8a8070
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox86px
Jumps over the lazy dog43px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
32pxAa
43pxAa
86pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
