Body text size
type:Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
content · Aug 9, 2026
kontrava.com
Fewer than 1% of the 1,809 multi-step funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
2 pages walked · measured by Roentgen 1.21
How this was measured
Measured by Roentgen 1.21 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 36 links on the entry page, 28 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 4 parts
-
Not seen
5 of 5 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 2 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 90% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 12px (base ~14px). below the ~16px readable floor.
- Oversized images
- 9 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Products
- Step 1
- Homepage / Lander
- Step 2
- Products
-
In their words
The headline:
We build and run things for you.
- Promise
Software, AI, IT, design — one team, whatever you need. We handle the tech stuff so you can focus on your bus…
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Kontrava — We build and run things for growing companies | Kontrava
- Meta description
Software, AI, IT, design — one team, whatever you need. We handle the tech stuff so you can focus on your business.
- Headline
We build and run things for you.
- Section headings
You've got a business to run. We handle the rest.
Less vendors. More done.
Real projects. Real results.
Growing companies that need stuff done.
Ready to get things done?
Development
AI
IT Management
+5 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1,641 of the 2,462 funnels we checked
Press / "as seen in"
653 of the 2,459 funnels we checked
Us-vs-them comparison
451 of the 2,462 funnels we checked
Proof above the fold
387 of the 2,462 funnels we checked
Scarcity / urgency copy
126 of the 2,459 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:90% of measurable text passes WCAG AA. 4+ runs fail.
worst: “What we do” at 3.23:1 (14px, #e85d3b on #f8f7f4). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“metaforce.png” is 1536px wide, displayed at 69px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:28 of 44 interactive targets are under 44×44px on mobile.
smallest: “Services” at 56×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.4 MB across 13 measurable resources, but 25 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0b1d30
accent#0b1d30
bg#f8f7f4
surface#ffffff
text#0b1d30
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog40px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
40pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
