saas · Aug 9, 2026

mailafiniti.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 31 links seen, 20 walkable, 3 matched, and we walked 4 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

6 tactics

$1.50 +18 more  ·  25% off  ·  2 proof points

SubscriptionTrust badgesFree trialNo cardLogo wallPricing tiers
Features
02

Features

6 tactics

$4,820 +2 more

CountdownFAQTrust badgesFree trialNo cardPricing tiers
Compare
03

Compare

▼ thinnest
5 tactics

$1.99 +7 more

Trust badgesFree trialNo cardLogo wallPricing tiers
Pricing
04

Pricing

▲ strongest
7 tactics

$384 +14 more  ·  25% off  ·  1 proof point

SubscriptionFAQTrust badgesFree trialNo cardLogo wallPricing tiers

In their own words

50 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Best Business Email Hosting from $1.50/user/mo | MailAfiniti
Meta description
Best business email hosting for small business from $1.50/user/mo. 99%+ inbox delivery, custom domains, free migration, 24/7 support. 14-day free trial.
Headline
Stop sending business emails from Gmail.
Section headings
Built to land in the inbox. Not the spam folder.Here's what we don't do.Bring your current inbox. We'll move every email.What you see, what you pay. No upsells.How we stack up. Price, setup, lock-in.They switched. They send. They stayed.Before you switch. Honest answers.Your business deserves better than Gmail.+8 more, not shown
Buttons and links
ResourcesSign inMonthlyYearlyTalk to salesWhat is a business email?Why pay for business email when free email exists?How quickly can I set up MailAfiniti?Will my emails land in the inbox, not spam?How much cheaper is MailAfiniti than Google Workspace?+2 more, not shown
Prices on the page
$1.50$4,200$8,450$2.00$18$3.00$2.25$27+11 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of mailafiniti.com
Nav0% down the page
Hero section of mailafiniti.com
Hero0% down the page
Pricing section of mailafiniti.com
Pricing42% down the page
FAQ section of mailafiniti.com
FAQ78% down the page
Footer section of mailafiniti.com
Footer96% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$2.00”
Rating element
Rating“VERIFIED · TRUSTPILOT”
No credit card element
No credit card“No credit card”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $1.50/user, free, $8.40/user, $1.50/mo

Action path1 of 4

Offers a free trial or free tier Start free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction2 of 2

Answers buyer objections What is a business email server?
Offers a free trial or free tier Start free

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

84% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Yearly” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 7px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

15 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 4 content images carry alt text.

Heading levels notea11y:heading-levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.4 MB across 497 measurable resources, but 156 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

20 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

4 images are shipped at more than 2x the width shown.

“Mailafiniti-Logo-03-cropped.svg” is 300px wide, displayed at 136px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Landmark regions notestructure:landmark-regions

No <header> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Keyboard reachability notestructure:keyboard-reachability

18 elements look clickable but cannot be reached by keyboard.

“What is a business email server?”, “Do I need my own server to host bu”, “Which mail protocols does MailAfin”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#eff6ff
accent#eff6ff
bg#ffffff
surface#eff6ff
text#374151
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog20px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
60pxAa
WEIGHTS
Aa400
Aa450
Aa500
Aa600
Aa700
FAMILIES
Poppins · Open Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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