saas · Sep 12, 2026

mailafiniti.com

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 31 links on the entry page, 20 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What is a business email server?
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    backed by

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 4 more

    See what we looked for

  3. Flagged

    3 of 13 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 7px, below the 13px floor this check uses.
    Render-blocking resources
    14 stylesheets/scripts in <head> block first paint.
    Tap-target size (mobile)
    122 of 175 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Compare

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Stop sending business emails from Gmail.

    Promise
    Best business email hosting for small business from $1.50/user/mo. 99%+ inbox delivery, custom domains, free…
    Prices shown
    $1.50 · $4,200 · $8,450

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-09.
  1. 4 tactics 2026-08-09
  2. 4 tactics 2026-09-12

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

6 tactics

$1.50 +18 more  ·  25% off  ·  2 proof points

SubscriptionTrust badgesFree trialNo cardLogo wallPricing tiers
Features
02

Features

6 tactics

$4,820 +1 more

CountdownFAQTrust badgesFree trialNo cardPricing tiers
Compare
03

Compare

▼ thinnest
5 tactics

$1.99 +8 more

Trust badgesFree trialNo cardLogo wallPricing tiers
Pricing
04

Pricing

▲ strongest
7 tactics

$384 +12 more  ·  25% off  ·  1 proof point

SubscriptionFAQTrust badgesFree trialNo cardLogo wallPricing tiers

In their own words

50 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Best Business Email Hosting from $1.50/user/mo | MailAfiniti
Meta description
Best business email hosting for small business from $1.50/user/mo. 99%+ inbox delivery, custom domains, free migration, 24/7 support. 14-day free trial.
Headline
Stop sending business emails from Gmail.
Section headings
Built to land in the inbox. Not the spam folder.Here's what we don't do.Bring your current inbox. We'll move every email.What you see, what you pay. No upsells.How we stack up. Price, setup, lock-in.They switched. They send. They stayed.Before you switch. Honest answers.Your business deserves better than Gmail.+8 more, not shown
Buttons and links
ResourcesSign inMonthlyYearlyTalk to salesWhat is a business email?Why pay for business email when free email exists?How quickly can I set up MailAfiniti?Will my emails land in the inbox, not spam?How much cheaper is MailAfiniti than Google Workspace?+2 more, not shown
Prices on the page
$1.50$4,200$8,450$2.00$18$3.00$2.25$27+11 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of mailafiniti.com
Nav0% down the page
Hero section of mailafiniti.com
Hero0% down the page
Pricing section of mailafiniti.com
Pricing40% down the page
FAQ section of mailafiniti.com
FAQ79% down the page
Footer section of mailafiniti.com
Footer96% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$2.00”
Rating element
Rating“VERIFIED · TRUSTPILOT”
No credit card element
No credit card“No credit card”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What is a business email server?

proof1 of 4

Shows customer logos or a trusted-by claim backed by

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit $1.50/user, free, $8.40/user, $1.50/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 7px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

14 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

122 of 175 interactive targets are under 44×44px on mobile.

smallest: “guides” at 45×19px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

18 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.1 MB across 394 measurable resources, but 133 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#eff6ff
bg#ffffff
surface#eff6ff
text#374151
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog40px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
40pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Poppins · Open Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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