Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
subscription
saas · Sep 15, 2026
mailerbit.com
We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.
3 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 38 links on the entry page, 31 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions
- Offers a free trial or free tier
Free Trial
- Offers a demo or docs entry point
Book a Demo
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 5 more
-
Flagged
3 of 10 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 53% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 54 of 78 interactive targets are under 44×44px on mobile.
-
Walked
4 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Use Cases
+ 1 more step
-
In their words
The headline:
Email Automation That Saves Hours Every Month.
- Promise
MailerBit automates your recurring email communication — payment reminders, reports, and notices sent automat…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 3 conversion tactics detected since 2026-08-09.
- 3 tactics 2026-08-09
- 3 tactics 2026-09-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
15 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
MailerBit | Email Automation That Saves Hours Every Month
- Meta description
MailerBit automates your recurring email communication — payment reminders, reports, and notices sent automatically on schedule. Built for accounting offices, language schools, kindergartens, and property managers.
- Headline
Email Automation That Saves Hours Every Month.
- Section headings
What Is MailerBit?
Everything You Need for Automated Email Communication
Built for Your Industry
Try MailerBit Demo — No Registration Required
Recurring Campaigns
Custom Fields
Template Editor
Deliverability
- Buttons and links
Accept
Features
Industries
Book a Demo
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions
offer1 of 2
Offers a free trial or free tier
Free Trial
checkout1 of 2
Offers a demo or docs entry point
Book a Demo
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 9 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:53% of measurable text passes WCAG AA. 4+ runs fail.
worst: “PL” at 2.48:1 (14px, #8fa2c4 on #fefaf5). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:54 of 78 interactive targets are under 44×44px on mobile.
smallest: “PL” at 17×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
39 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 1.7 MB across 28 measurable resources, but 65 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#283c63
bg#fdf3e7
surface#fefaf5
text#6b84ae
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
36pxAa
72pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
